As students and workers began returning to their daily commute, Northern Rail began to welcome more passengers onto their services, particularly those aged 11-18 who use the services to travel to school. We were tasked with creating entertaining and educational content that would capture their attention, whilst raising awareness of wearing a face covering on public transport. We challenged three TikTok creators to come up with fun and engaging content, with each creator wearing a face covering to create their content. The creators to achieve an incredible overall unique audience of over 733,000 which was a huge 233% increase on our target. The content also achieved over 198,000 views, resulting in a 27% view rate, a key metric for a brand awareness campaign. We also achieved over 32,000 engagements, resulting in a 4.4% engagement rate, exceeding the industry benchmark of 2.5%.

3

Creators

3

Content Pieces

733K

Audience

32.3K

Engagements

The campaign aim was to generate brand awareness for Shelter and saw us partner with gaming creators together who went live on Twitch for a minimum of 4 hours, encouraging their audience to donate to Shelter. We worked with 2 creators who embraced the campaign concept and got their followers together to spread the conversation around Shelter and drive donations via their Instagram, Twitter and Twitch accounts.

2

Creators

329k

Audience

38.5k

reach

3.6k

engagements

22x

content created

1.8m

Cumulative audience

89.5k

impressions

4.9%

impression rate

Influencer x TikTok partnered with Levi’s to educate audiences on sustainable fashion practices, using Levi’s products to communicate sustainable fashion in practice. Influencer recruited 31 creators from 6 markets to promote the longevity and timelessness of Levi’s. Creators showcased how Levi’s products can be passed between generations and stand the test of time. The creators posts showed an old photo of their parents, or idol, wearing Levi’s, then a reveal of themselves in the same outfit. The branded effect showed the ‘then, now, forever’ messaging.

31

Creators

31

Total content

14.8M

Social Audience

6

Markets

64.3M

VIEWS

The aim of this end of summer campaign was to showcase T.M Lewin’s latest Back To Work range. To do so, we collaborated with 10 of the world’s most stylish male fashion creators, each of whom styled T.M. Lewin’s range in their own, unique way, and showed their audience that T.M. Lewin is a great choice for smart and smart-casual work clothing.

10

Creators

2.6M

Audience

1.2M

Reach

132K

Engagement

9.0%

Reach Rate

4.1%

Engagement Rate

26.9%

Impact Rate

We were tasked with raising awareness of giffgaff's student golden goodybag, as well as the freedom and value that giffgaff offers to students - no contracts and the ability to cancel your plan at anytime. We partnered with 13 student creators on TikTok and asked each of them to promote the new exciting student golden goodybag. Each student produced one TikTok video, creating a series of content that ranged from comedy sketches to money-saving tips for those at uni. We achieved a whopping 21,976,789 impressions, which represents a 110% increase versus our target of 10,489,000. We also surpassed our target engagements of 165,000 by 84%, delivering over 304,047 engagements.

13

Creators

13

Content Pieces

6.6M

Audience

304K

Engagements

The aim of this campaign was to spread the message that NOW TV is full of Christmas-worthy entertainment, highlighting the movie classics and must-see blockbusters available via the NOW TV app during the Christmas period. To do so, we worked with a variety of creators on a selection of tweets that went live both before Christmas and during the Crimbo Limbo period, featuring various types of media and film tips.

15

Creators

1.4M

Audience

58%

UK Based

45x

Pieces of content

698

Link Clicks

800K

Impressions

3.6M

Cumulative Audience

4p

Per Impression

Freelance platform Fiverr wanted to showcase the amazing brief responses that their platform can generate. To demonstrate this, we asked YouTube creators, with a particular expertise or interest, to take part in the viral ‘Fiverr Challenge’ trend. Each creator selected 5 Fiverr freelancers and asked them to produce a piece of work all from the same brief. Their content focused on a range of different freelancers with different budgets, highlighting the different brief responses they received. Within their content, they compared the work produced in a comical and entertaining fashion, in order to display the variety of services on offer at Fiverr.

3

Creators

3

Content Pieces

996K

Audience

872K

Views

3.0%

Engagement Rate

87.6%

View Rate

The campaign aim was to highlight Kerrygold as the go-to product for a huge range of recipes, showing how the quality of the butter enhances the quality of the final product. To do so, we established a long-term ambassador programme, in partnership with one of the UK's best loved online bakers, Benjamina Ebuehi.

1

Creator

86K

Audience

2.8m

Cumulative Audience

34x

pieces of content

13.3%

impact rate

373k

Impressions

289k

reach

10.3%

Reach rate

The campaign aim was to generate excitement around the new Jumanji and to drive footfall to ODEON cinemas across the UK to watch the film. To do so, we worked with a variety of creators who all produced highly creative and engaging content, which focused on our creators immersing themselves in the world of Jumanji.

4

Creators

400k

Audience

119k

Reach

12.9k

engagements

19x

content created

1.8m

cumulative audience

6.5%

Reach rate

3.1%

Engagement rate

We were tasked with raising awareness of the AA’s most recent campaign, which encouraged people to “Get. That. Feeling” of being back on the road driving again after lockdown. Working with two UK based creators on TikTok, we re-created the enjoyment of driving and reminded audiences of the unbridled joy of adventure. While the agreed deliverables were 2 TikToks, the creators went above and beyond, producing campaign content that went live across not just TikTok, but Instagram and Facebook too, securing the brand an additional 4 pieces of content. Because of this, we increased our audience target by an impressive 218%, taking us to an audience size of 1 million! The TikTok videos alone generated an impressive impact rate of 30.5%, when the industry average is 25%. A TikTok success? You bet!

2

creators

6

content pieces

1M

Audience

30.5%

Impact rate

Influencer x TikTok partnered with 5 content creators to produce original videos to feature on Hilton’s TikTok channel. The campaign reached a far-reaching audience with content showcasing what makes Hilton different while challenging cliche hotel advertising

5

INFLUENCERS

13.1M

COMBINED AUDIENCE

15.6M

VIEWS

5

CONTENT PIECES

476K

LIKES & COMMENTS

1,489

SHARES

Influencer x TikTok partnered with House of Fraser to increase traffic to their website and drive sales in the run up to Christmas 2021. To do so, we partnered with 5 creators who all represented a different one of House of Fraser’s five key focus pillars and creators choose products from the selection on offer in their category. The brief was left relatively open, allowing the creators to have freedom over their treatments and convey key messages in a way that felt authentic to them. The result was a collective of unique and engaging videos. As a result, the campaign produced over 165K engagements, 3.8M unique reach and with a CPM of £4.44.

5

CREATORS

5

TOTAL CONTENT

3.3M

SOCIAL AUDIENCE

4.5M

VIEWS

The campaign aim was to get the UK even more excited about the Spice Girls Reunion Tour than they already were and to raise awareness of Walkers & the Spice Girls hunt to find their best ever fan. To do so, we teamed up with 2 of the funniest creators out there - Arron Crascall and Kevin Freshwater - to create some truly creative, truly compelling content that inspired people to get online and show how much of a Spice Girls fan they really are.

2

Creators

12M

Audience

7.6M

Reach

556K

Engagement

13.6%

Reach Rate

24K

Shares

21.7%

Impact Rate

We teamed up with Playtika to create awareness and deliver installs of their World Series Of Poker (WSOP) app. We worked with a variety of creators across multiple industries including professional poker players, magicians and lifestyle creators to produce high quality content across Instagram and YouTube. In total, we worked with 7 creators based across the US who encouraged their audiences to download and play WSOP. The YouTube creators posted unboxing content and hosted a competition to win a professional poker kit, whilst the Instagram creators challenged their followers to join them at their own table in the app to play a game together. In order to drive installs across the campaign, we amplified the campaign’s reach through paid media, which capitalised on the creator’s own audiences and delivered the frequency required to maximise installs.

7

Creators

78

Total content

25M

Impressions

16.5K

Installs

FARFETCH is a global platform for luxury fashion, connecting creators, curators and consumers. They believe in empowering individuality through the love of fashion. To drive traffic to the FARFETCH website and awareness within the US market, we partnered with 7 fashion creators who were based across the US. We asked each creator to select their favourite products from the Farfetch website. Creators were also given individual promo codes to encourage sales. Each creator produced Instagram feed posts and story frames, creating a series of aspirational lifestyle content in order to highlight the expansive luxury ranges and brands that Farfetch has to offer.

7

Creators

28

Total Content

358K

Audience

1.6M

Impressions

Ahead of the launch of the new MAC Powder Kiss range, we worked with creators to deliver authentic and engaging content focused on MAC’s newest product. Our diverse range of creators produced Instagram feed posts, Reels, and TikTok content along with Instagram Story frames. In creating genuine and informative content, they were able to bring to life the key product benefits of the new Powder Kiss range and encourage their followers to explore MAC’s newest product.

5

Creators

25

Content Pieces

1.4M

Audience

337K

Impressions

39.3K

Engagement

78.6K

Impact

Our brand ethos is to make waves of influence, so when PrettyLittleThing approached us with the ambition to deliver brand awareness at scale, we knew exactly how to deliver. The brand was well-versed in influencer marketing through Instagram, but wanted to reach new audiences on YouTube, while maintaining the high engagement rates their previous campaigns had achieved. We partnered with a global selection of creators in 5 different markets across Europe, Australasia, and North America to deliver 75 YouTube clothing haul videos. These integrated videos were supported by Instagram Stories and IGTV content, to achieve the target campaign engagement rate. The content produced equated to almost 24 hours worth of branded footage for the brand. As a result, we were able to reach 3.5 million people, all while maintaining an exceptionally high engagement rate of over 3%, making this one of PrettyLittleThing’s most successful influencer campaigns to date.

75

Creators

9M

Audience

3.5M

Reach

4.8M

Impressions

The campaign aim was to produce genuine, summer-focused branded content that drove awareness of the Starbucks brand and helped to spark a conversation among the brand's target audience around their favourite summer activities. To do so, we worked with 8 of France’s most creative lifestyle creators, who showed their audience just how the Starbucks brand and their favourite Starbucks’ products fitted into their summer activities.

8

Creators

762K

Audience

1.3M

Reach

197K

Engagement

28.7%

Reach Rate

4.1%

Engagement Rate

38.0%

Impact Rate

The campaign aim was to highlight the strong connection that Barclays has to Pride. To do so, we worked with 6 creators, who are all well-known within the LGBT community, attending the Pride parades across the UK. Our creators walked in the Pride parades alongside the Barclays float, wearing the Barclays Pride t-shirts.

6

Creators

213K

Audience

193K

Views

27K

Engagement

523

Saves

22.4%

View Rate

3.2%

Engagement Rate

34.3%

Impact Rate

Working with creators in the UK and Brazil, the aim of this campaign was to rewrite the dating rulebook to reflect the current climate and what the new normal meant to real people. The goal was to make the world of dating a better place to be in, whether it’s to create deeper, more meaningful connections or have a couple of laughs along the way. To reflect the campaign message, we invited outspoken, fun and engaging creators to document their dating experiences during the first lockdown months while promoting Badoo’s Date Honestly message.

6

Creators

25+

Total Content

330K

Impressions

41.1K

Impact

The campaign aim was to launch BoohooMAN's first ‘Face Of’ 2019; a new series of collaborations, with well-known personalities, designers, musicians, and sports stars. This campaign focused on generating awareness of Boohoo’s collaboration with US-rapper, Quavo. To do so, we worked with 43 of the UK’s coolest male fashion and lifestyle creators, who drove their audience to check out the collection on the BoohooMAN website.

43

Creators

1.1M

Reach

246K

Engagement

15.6%

Reach Rate

6.3%

Engagement Rate

2.9K

Saves

3.1K

Clicks

16.6%

Impact Rate

Quizlet provides free online learning tools and flashcards to help students achieve their goals. The aim of this campaign was to raise awareness of Quizlet amongst UK science students and drive traffic to the Quizlet website. Using some of the amazing Quizlet-specific features, such as diagrams and flashcards, our creators shared their favourite study techniques and showcased all the benefits of the Quizlet platform. The campaign was incredibly successful, with a unique audience of over 860,000, an 88% increase versus our target.

10

Creators

50

Content Pieces

866k

Audience

2.2M

Impressions

94.4K

Engagement

35.7K

Clicks

PrettyLittleThing are one of the success stories of British business in recent years. But they didn't want to stop there. We worked with PrettyLittleThing to take the fashion brand to the rest of the world. To do so, we worked with over 70 of the biggest YouTubers in 8 countries across the world - from Australia to France, Ireland to the USA, delivering over 16 hours of YouTube and Instagram video content that put the PrettyLittleThing brand in the hands (and on the bodies) of some of the most stylish female fashion vloggers out there.

100

Creators

14M

Audience

3.5M

Reach

137K

Engagement

21%

Reach Rate

140

Pieces of content

8.1%

Impact Rate

The campaign aim was to promote the launch of the Arto LIFEWTR and their mission to provide a canvas for emerging artists. The bottles featured designs from Yinka Ilori, Craig & Karl and Lynnie.z. To do so, we worked with 21 artist creators who each created content inspired by the Atro LIFEWTR bottles. Each creator produced unique and original artwork, with 5 artists from the campaign and 2 additional lifestyle creators also attending the Arto LIFEWTR press launch event.

24

Creators

2.1M

Audience

2.0M

Reach

181K

Engagement

14.0%

Reach Rate

1.2%

Engagement Rate

23.9%

Impact Rate

This campaign focused on revealing and promoting the new emblem for the Qatar 2022 World Cup. We worked with 19 macro creators across 10 different countries to deliver mass awareness of the new unveiled emblem, and educate audiences on the various components behind the emblem and their significance. Posting custom made content on Instagram, YouTube and Twitter, creators also helped build excitement around the FIFA World Cup Qatar 202

19

Creators

16.6M

Audience

7.6M

Views

370K

Engagement

21.2%

View Rate

2.7%

Instagram eng. rate

16.9%

Impact Rate

There were two aims of this campaign. The first was to use creators to spread awareness of the first episode of BBC Earth’s new series, Seven Worlds One Planet. The second was to drive audience members to BBC Earth’s YouTube channel where they could watch extra behind the scenes footage. To achieve these aims, we worked with 4 creators who have an interest in creating awareness of the current state of the planet, in order to spread awareness over both Instagram and Twitter. Each creator also filmed their live reactions so the BBC could produce a montage for their social media channels. This campaign was a quick turnaround with amazing results.

20M

Audience

300K

Views

36K

Engagement

500

Saves

21%

View rate

3.1%

Engagement rate

1.0%

Save rate

4.9%

Impact Rate

The campaign aim was to challenge the stereotypes of millennials and persuade a creatively minded audience that a career in the The British Army was a viable option for them. To do so, we worked with a small group of highly creative influencers to produce 16 pieces of incredible content that challenged the stereotype of millennials as lazy and self-entitled. This content had a huge impact on the immediate audience, but it only reached 180,000 people so, to achieve the reach we required, we took the best performing content and boosted it with paid spend on Instagram. This approach saw us triple the reach of our content and deliver that perfect balance of both reach and impact amongst the target audience.

7

Creators

220K

Audience

658K

Reach

18K

Engagements

66%

Reach rate

3.9%

Engagement Rate

15.0%

Impact Rate

The aim of the campaign was to promote PokerStars’ diverse range of products outside of poker and reinforce their credentials as a leading entertainment brand. We did this by partnering with macro-creators to drive awareness of the campaign message of “I’m In” through production of exciting content across Instagram and YouTube. Working within the markets of France and Germany, we found creators who we felt embodied the ethos of “I’m In” - fun-seeking, creative individuals who outwardly strive to live the best life they can and take their audience along for the ride. Simply put, we challenged our creators to show us what “I’m In” meant to them and asked them to encapsulate that ethos in their content so their audience could share in their journey with the brand.

6

Creators

140

Total Content

23.2M

Audience

17.6M

Impressions