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Northern Rail
Campaign Description
As students and workers began returning to their daily commute, Northern Rail began to welcome more passengers onto their services, particularly those aged 11-18 who use the services to travel to school. We were tasked with creating entertaining and educational content that would capture their attention, whilst raising awareness of wearing a face covering on public transport. We challenged three TikTok creators to come up with fun and engaging content, with each creator wearing a face covering to create their content. The creators to achieve an incredible overall unique audience of over 733,000 which was a huge 233% increase on our target. The content also achieved over 198,000 views, resulting in a 27% view rate, a key metric for a brand awareness campaign. We also achieved over 32,000 engagements, resulting in a 4.4% engagement rate, exceeding the industry benchmark of 2.5%.
3
Creators
3
Content Pieces
733K
Audience
32.3K
Engagements
Welcome Back
Inf-Lifestyle
Inf-TikTok


Shelter
Campaign Description
The campaign aim was to generate brand awareness for Shelter and saw us partner with gaming creators together who went live on Twitch for a minimum of 4 hours, encouraging their audience to donate to Shelter. We worked with 2 creators who embraced the campaign concept and got their followers together to spread the conversation around Shelter and drive donations via their Instagram, Twitter and Twitch accounts.
2
Creators
329k
Audience
38.5k
reach
3.6k
engagements
22x
content created
1.8m
Cumulative audience
89.5k
impressions
4.9%
impression rate
Level Up with Shelter
inf-Causes
inf-Twitch


Levi's
Campaign Description
Influencer x TikTok partnered with Levi’s to educate audiences on sustainable fashion practices, using Levi’s products to communicate sustainable fashion in practice. Influencer recruited 31 creators from 6 markets to promote the longevity and timelessness of Levi’s. Creators showcased how Levi’s products can be passed between generations and stand the test of time. The creators posts showed an old photo of their parents, or idol, wearing Levi’s, then a reveal of themselves in the same outfit. The branded effect showed the ‘then, now, forever’ messaging.
31
Creators
31
Total content
14.8M
Social Audience
6
Markets
64.3M
VIEWS
Levi's and sustainable fashion
inf-Fashion, inf-Lifestyle
Inf-TikTok


TM Lewin
Campaign Description
The aim of this end of summer campaign was to showcase T.M Lewin’s latest Back To Work range. To do so, we collaborated with 10 of the world’s most stylish male fashion creators, each of whom styled T.M. Lewin’s range in their own, unique way, and showed their audience that T.M. Lewin is a great choice for smart and smart-casual work clothing.
10
Creators
2.6M
Audience
1.2M
Reach
132K
Engagement
9.0%
Reach Rate
4.1%
Engagement Rate
26.9%
Impact Rate
T.M Lewin Back to Work
inf-Fashion
inf-Instagram

GiffGaff
Campaign Description
We were tasked with raising awareness of giffgaff's student golden goodybag, as well as the freedom and value that giffgaff offers to students - no contracts and the ability to cancel your plan at anytime. We partnered with 13 student creators on TikTok and asked each of them to promote the new exciting student golden goodybag. Each student produced one TikTok video, creating a series of content that ranged from comedy sketches to money-saving tips for those at uni. We achieved a whopping 21,976,789 impressions, which represents a 110% increase versus our target of 10,489,000. We also surpassed our target engagements of 165,000 by 84%, delivering over 304,047 engagements.
13
Creators
13
Content Pieces
6.6M
Audience
304K
Engagements
Student's Rule for now
inf-Technology, inf-Lifestyle
Inf-TikTok

Now TV
Campaign Description
The aim of this campaign was to spread the message that NOW TV is full of Christmas-worthy entertainment, highlighting the movie classics and must-see blockbusters available via the NOW TV app during the Christmas period. To do so, we worked with a variety of creators on a selection of tweets that went live both before Christmas and during the Crimbo Limbo period, featuring various types of media and film tips.
15
Creators
1.4M
Audience
58%
UK Based
45x
Pieces of content
698
Link Clicks
800K
Impressions
3.6M
Cumulative Audience
4p
Per Impression
Christmas x Crimbo Limbo
inf-Entertainment
inf-Twitter


Fiverr
Campaign Description
Freelance platform Fiverr wanted to showcase the amazing brief responses that their platform can generate. To demonstrate this, we asked YouTube creators, with a particular expertise or interest, to take part in the viral ‘Fiverr Challenge’ trend. Each creator selected 5 Fiverr freelancers and asked them to produce a piece of work all from the same brief. Their content focused on a range of different freelancers with different budgets, highlighting the different brief responses they received. Within their content, they compared the work produced in a comical and entertaining fashion, in order to display the variety of services on offer at Fiverr.
3
Creators
3
Content Pieces
996K
Audience
872K
Views
3.0%
Engagement Rate
87.6%
View Rate
The Fiverr Challenge
inf-Lifestyle, inf-Technology
inf-Youtube


Kerrygold
Campaign Description
The campaign aim was to highlight Kerrygold as the go-to product for a huge range of recipes, showing how the quality of the butter enhances the quality of the final product. To do so, we established a long-term ambassador programme, in partnership with one of the UK's best loved online bakers, Benjamina Ebuehi.
1
Creator
86K
Audience
2.8m
Cumulative Audience
34x
pieces of content
13.3%
impact rate
373k
Impressions
289k
reach
10.3%
Reach rate
KERRYGOLD & Benjamina Ebuehi
inf-Food-and-Drink
inf-Instagram


Odeon
Campaign Description
The campaign aim was to generate excitement around the new Jumanji and to drive footfall to ODEON cinemas across the UK to watch the film. To do so, we worked with a variety of creators who all produced highly creative and engaging content, which focused on our creators immersing themselves in the world of Jumanji.
4
Creators
400k
Audience
119k
Reach
12.9k
engagements
19x
content created
1.8m
cumulative audience
6.5%
Reach rate
3.1%
Engagement rate
Jumanji: The Next Level
inf-Entertainment
inf-Instagram


The AA
Campaign Description
We were tasked with raising awareness of the AA’s most recent campaign, which encouraged people to “Get. That. Feeling” of being back on the road driving again after lockdown. Working with two UK based creators on TikTok, we re-created the enjoyment of driving and reminded audiences of the unbridled joy of adventure. While the agreed deliverables were 2 TikToks, the creators went above and beyond, producing campaign content that went live across not just TikTok, but Instagram and Facebook too, securing the brand an additional 4 pieces of content. Because of this, we increased our audience target by an impressive 218%, taking us to an audience size of 1 million! The TikTok videos alone generated an impressive impact rate of 30.5%, when the industry average is 25%. A TikTok success? You bet!
2
creators
6
content pieces
1M
Audience
30.5%
Impact rate
Get That Feeling
inf-Lifestyle
inf-TikTok


HILTON
Campaign Description
Influencer x TikTok partnered with 5 content creators to produce original videos to feature on Hilton’s TikTok channel. The campaign reached a far-reaching audience with content showcasing what makes Hilton different while challenging cliche hotel advertising
5
INFLUENCERS
13.1M
COMBINED AUDIENCE
15.6M
VIEWS
5
CONTENT PIECES
476K
LIKES & COMMENTS
1,489
SHARES
TIKTOK CAMPAIGN FOR HILTON
inf-Lifestyle
Inf-TikTok


House of Fraser
Campaign Description
Influencer x TikTok partnered with House of Fraser to increase traffic to their website and drive sales in the run up to Christmas 2021. To do so, we partnered with 5 creators who all represented a different one of House of Fraser’s five key focus pillars and creators choose products from the selection on offer in their category. The brief was left relatively open, allowing the creators to have freedom over their treatments and convey key messages in a way that felt authentic to them. The result was a collective of unique and engaging videos. As a result, the campaign produced over 165K engagements, 3.8M unique reach and with a CPM of £4.44.
5
CREATORS
5
TOTAL CONTENT
3.3M
SOCIAL AUDIENCE
4.5M
VIEWS
TIKTOK CAMPAIGN FOR HOUSE OF FRASER
inf-Lifestyle, inf-Fashion
Inf-TikTok


Walkers
Campaign Description
The campaign aim was to get the UK even more excited about the Spice Girls Reunion Tour than they already were and to raise awareness of Walkers & the Spice Girls hunt to find their best ever fan. To do so, we teamed up with 2 of the funniest creators out there - Arron Crascall and Kevin Freshwater - to create some truly creative, truly compelling content that inspired people to get online and show how much of a Spice Girls fan they really are.
2
Creators
12M
Audience
7.6M
Reach
556K
Engagement
13.6%
Reach Rate
24K
Shares
21.7%
Impact Rate
Spice Girls x Walkers #BestEverFan
inf-Food-and-Drink
inf-Instagram


Playtika
Campaign Description
We teamed up with Playtika to create awareness and deliver installs of their World Series Of Poker (WSOP) app. We worked with a variety of creators across multiple industries including professional poker players, magicians and lifestyle creators to produce high quality content across Instagram and YouTube. In total, we worked with 7 creators based across the US who encouraged their audiences to download and play WSOP. The YouTube creators posted unboxing content and hosted a competition to win a professional poker kit, whilst the Instagram creators challenged their followers to join them at their own table in the app to play a game together. In order to drive installs across the campaign, we amplified the campaign’s reach through paid media, which capitalised on the creator’s own audiences and delivered the frequency required to maximise installs.
7
Creators
78
Total content
25M
Impressions
16.5K
Installs
Driving Downloads With Playtika


Farfetch
Campaign Description
FARFETCH is a global platform for luxury fashion, connecting creators, curators and consumers. They believe in empowering individuality through the love of fashion. To drive traffic to the FARFETCH website and awareness within the US market, we partnered with 7 fashion creators who were based across the US. We asked each creator to select their favourite products from the Farfetch website. Creators were also given individual promo codes to encourage sales. Each creator produced Instagram feed posts and story frames, creating a series of aspirational lifestyle content in order to highlight the expansive luxury ranges and brands that Farfetch has to offer.
7
Creators
28
Total Content
358K
Audience
1.6M
Impressions
Farfetch Fashion Campaign


M∙A∙C Cosmetics
Campaign Description
Ahead of the launch of the new MAC Powder Kiss range, we worked with creators to deliver authentic and engaging content focused on MAC’s newest product. Our diverse range of creators produced Instagram feed posts, Reels, and TikTok content along with Instagram Story frames. In creating genuine and informative content, they were able to bring to life the key product benefits of the new Powder Kiss range and encourage their followers to explore MAC’s newest product.
5
Creators
25
Content Pieces
1.4M
Audience
337K
Impressions
39.3K
Engagement
78.6K
Impact
M∙A∙C Powder Kiss
inf-Beauty
inf-Instagram


PrettyLittleThing
Campaign Description
Our brand ethos is to make waves of influence, so when PrettyLittleThing approached us with the ambition to deliver brand awareness at scale, we knew exactly how to deliver. The brand was well-versed in influencer marketing through Instagram, but wanted to reach new audiences on YouTube, while maintaining the high engagement rates their previous campaigns had achieved. We partnered with a global selection of creators in 5 different markets across Europe, Australasia, and North America to deliver 75 YouTube clothing haul videos. These integrated videos were supported by Instagram Stories and IGTV content, to achieve the target campaign engagement rate. The content produced equated to almost 24 hours worth of branded footage for the brand. As a result, we were able to reach 3.5 million people, all while maintaining an exceptionally high engagement rate of over 3%, making this one of PrettyLittleThing’s most successful influencer campaigns to date.
75
Creators
9M
Audience
3.5M
Reach
4.8M
Impressions
PrettyLittleThing reaches millions
inf-Fashion
inf-Youtube, inf-Instagram


Starbucks
Campaign Description
The campaign aim was to produce genuine, summer-focused branded content that drove awareness of the Starbucks brand and helped to spark a conversation among the brand's target audience around their favourite summer activities. To do so, we worked with 8 of France’s most creative lifestyle creators, who showed their audience just how the Starbucks brand and their favourite Starbucks’ products fitted into their summer activities.
8
Creators
762K
Audience
1.3M
Reach
197K
Engagement
28.7%
Reach Rate
4.1%
Engagement Rate
38.0%
Impact Rate
Starbucks' Summer
inf-Lifestyle, inf-Food-and-Drink
inf-Instagram


Barclays
Campaign Description
The campaign aim was to highlight the strong connection that Barclays has to Pride. To do so, we worked with 6 creators, who are all well-known within the LGBT community, attending the Pride parades across the UK. Our creators walked in the Pride parades alongside the Barclays float, wearing the Barclays Pride t-shirts.
6
Creators
213K
Audience
193K
Views
27K
Engagement
523
Saves
22.4%
View Rate
3.2%
Engagement Rate
34.3%
Impact Rate
Barclays x Pride
inf-Finance, inf-Causes
inf-Instagram


Badoo
Campaign Description
Working with creators in the UK and Brazil, the aim of this campaign was to rewrite the dating rulebook to reflect the current climate and what the new normal meant to real people. The goal was to make the world of dating a better place to be in, whether it’s to create deeper, more meaningful connections or have a couple of laughs along the way. To reflect the campaign message, we invited outspoken, fun and engaging creators to document their dating experiences during the first lockdown months while promoting Badoo’s Date Honestly message.
6
Creators
25+
Total Content
330K
Impressions
41.1K
Impact
HOW TO GO ON A DATE WHEN THERE’S A LOCKDOWN?


boohoo Man
Campaign Description
The campaign aim was to launch BoohooMAN's first ‘Face Of’ 2019; a new series of collaborations, with well-known personalities, designers, musicians, and sports stars. This campaign focused on generating awareness of Boohoo’s collaboration with US-rapper, Quavo. To do so, we worked with 43 of the UK’s coolest male fashion and lifestyle creators, who drove their audience to check out the collection on the BoohooMAN website.
43
Creators
1.1M
Reach
246K
Engagement
15.6%
Reach Rate
6.3%
Engagement Rate
2.9K
Saves
3.1K
Clicks
16.6%
Impact Rate
Quavo x boohooMAN
inf-Fashion
inf-Instagram


Quizlet
Campaign Description
Quizlet provides free online learning tools and flashcards to help students achieve their goals. The aim of this campaign was to raise awareness of Quizlet amongst UK science students and drive traffic to the Quizlet website. Using some of the amazing Quizlet-specific features, such as diagrams and flashcards, our creators shared their favourite study techniques and showcased all the benefits of the Quizlet platform. The campaign was incredibly successful, with a unique audience of over 860,000, an 88% increase versus our target.
10
Creators
50
Content Pieces
866k
Audience
2.2M
Impressions
94.4K
Engagement
35.7K
Clicks
ENGAGING SCIENCE STUDENTS
inf-Technology, inf-Lifestyle
inf-Instagram, inf-TikTok


PrettyLittleThing
Campaign Description
PrettyLittleThing are one of the success stories of British business in recent years. But they didn't want to stop there. We worked with PrettyLittleThing to take the fashion brand to the rest of the world. To do so, we worked with over 70 of the biggest YouTubers in 8 countries across the world - from Australia to France, Ireland to the USA, delivering over 16 hours of YouTube and Instagram video content that put the PrettyLittleThing brand in the hands (and on the bodies) of some of the most stylish female fashion vloggers out there.
100
Creators
14M
Audience
3.5M
Reach
137K
Engagement
21%
Reach Rate
140
Pieces of content
8.1%
Impact Rate
Taking PrettyLittleThing Worldwide
inf-Fashion
inf-Instagram

Arto LIFEWTR
Campaign Description
The campaign aim was to promote the launch of the Arto LIFEWTR and their mission to provide a canvas for emerging artists. The bottles featured designs from Yinka Ilori, Craig & Karl and Lynnie.z. To do so, we worked with 21 artist creators who each created content inspired by the Atro LIFEWTR bottles. Each creator produced unique and original artwork, with 5 artists from the campaign and 2 additional lifestyle creators also attending the Arto LIFEWTR press launch event.
24
Creators
2.1M
Audience
2.0M
Reach
181K
Engagement
14.0%
Reach Rate
1.2%
Engagement Rate
23.9%
Impact Rate
Arto LIFEWTR: Launch
inf-Food-and-Drink
inf-Instagram

Qatar
Campaign Description
This campaign focused on revealing and promoting the new emblem for the Qatar 2022 World Cup. We worked with 19 macro creators across 10 different countries to deliver mass awareness of the new unveiled emblem, and educate audiences on the various components behind the emblem and their significance. Posting custom made content on Instagram, YouTube and Twitter, creators also helped build excitement around the FIFA World Cup Qatar 202
19
Creators
16.6M
Audience
7.6M
Views
370K
Engagement
21.2%
View Rate
2.7%
Instagram eng. rate
16.9%
Impact Rate
FIFA World Cup 2022
inf-Sport
inf-Instagram, inf-Youtube, inf-Twitter


BBC
Campaign Description
There were two aims of this campaign. The first was to use creators to spread awareness of the first episode of BBC Earth’s new series, Seven Worlds One Planet. The second was to drive audience members to BBC Earth’s YouTube channel where they could watch extra behind the scenes footage. To achieve these aims, we worked with 4 creators who have an interest in creating awareness of the current state of the planet, in order to spread awareness over both Instagram and Twitter. Each creator also filmed their live reactions so the BBC could produce a montage for their social media channels. This campaign was a quick turnaround with amazing results.
20M
Audience
300K
Views
36K
Engagement
500
Saves
21%
View rate
3.1%
Engagement rate
1.0%
Save rate
4.9%
Impact Rate
BBC Earth: Seven Worlds, One Planet
inf-Entertainment
inf-Instagram, inf-Twitter


The British Army
Campaign Description
The campaign aim was to challenge the stereotypes of millennials and persuade a creatively minded audience that a career in the The British Army was a viable option for them. To do so, we worked with a small group of highly creative influencers to produce 16 pieces of incredible content that challenged the stereotype of millennials as lazy and self-entitled. This content had a huge impact on the immediate audience, but it only reached 180,000 people so, to achieve the reach we required, we took the best performing content and boosted it with paid spend on Instagram. This approach saw us triple the reach of our content and deliver that perfect balance of both reach and impact amongst the target audience.
7
Creators
220K
Audience
658K
Reach
18K
Engagements
66%
Reach rate
3.9%
Engagement Rate
15.0%
Impact Rate
Your Army Needs You
inf-Lifestyle
inf-Instagram


Pokerstars
Campaign Description
The aim of the campaign was to promote PokerStars’ diverse range of products outside of poker and reinforce their credentials as a leading entertainment brand. We did this by partnering with macro-creators to drive awareness of the campaign message of “I’m In” through production of exciting content across Instagram and YouTube. Working within the markets of France and Germany, we found creators who we felt embodied the ethos of “I’m In” - fun-seeking, creative individuals who outwardly strive to live the best life they can and take their audience along for the ride. Simply put, we challenged our creators to show us what “I’m In” meant to them and asked them to encapsulate that ethos in their content so their audience could share in their journey with the brand.
6
Creators
140
Total Content
23.2M
Audience
17.6M
Impressions
An Epic Awareness Campaign for Pokerstars
inf-Youtube, inf-Instagram
