Amazon Prime Day campaign
We partnered with a diverse range of beauty and lifestyle creators to drive awareness and drive product conversion for KISS Products around Amazon Prime Day by positioning KISS as the go-to brand for artificial nails and lashes. Creators were selected not only due to their beauty industry content experience but also established as KISS aficionadas, driving authentic and relatable content that their highly engaged audiences would positively react too. The results of this campaign show the true impact of selecting creators to deliver authentic and highly engaging content through an understanding of their audience and the brand’s mission. Through 5 pieces of content this campaign reached an audience of 5 million which was 81% above campaign target. The content itself drove 1.74M organic views and of those views 26% achieved a 6sec view rate. Engagement overall was extremely high at 10% which was 44% above target and this was all strategically planned, executed and set live within 12 business days from receiving the brief.
The Challenge
The Solution
The Results
More Success stories
Shark FlexStyle
For two months this summer, Influencer was tasked with the end to end campaign execution of our fifth Influencer activation with Shark Ninja, driving awareness and increasing purchase intent of Shark FlexStyle, cementing it as the number 1 hot air tool on the market, across TikTok and Instagram.
The strategy content was focused around multiple summer themed activation themes which included holiday hair hacks, festival hair routines and ways to beat the frizz. The campaign was also supported by Shark’s sponsorship of Love Island. Over the two month of the campaign running, every element of the content over achieved to unprecedented levels. Across the 79 pieces content over 36K saves were generated which is unparalleled to any previous Shark campaign and Influencer campaigns of this size in general. The scale of these saves shows a strong intent for the audience to revisit the content on a continued basis keeping Shark FlexStyle front of mind and future purchases inevitable.
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
