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news, articles and insights from the influencer team
![Impact Studio Drop #10: Genny Lec](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/668d582438390aeaef75fd27_DROP10_Web_Thumbnail.webp)
![Impact Studio Drop #10: Genny Lec](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/668d58006113024e84b52f72_DROP10_Header.webp)
Drops
Impact Studio Drop #10: Genny Lec
Welcome to Impact Studio Drop #10, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
![New Study Reveals Emotional Impact of Creator Content on Consumer Action](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/667d30e0683ea93bae3d6a24_NEW%20STUDY%20FROM.webp)
![New Study Reveals Emotional Impact of Creator Content on Consumer Action](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/667d30e0683ea93bae3d6a24_NEW%20STUDY%20FROM.webp)
Resources for Brands
New Study Reveals Emotional Impact of Creator Content on Consumer Action
A new study exploring the emotional impact of creator content has revealed the profound influence that creators have on consumer actions including brand consideration, purchase intent, and recommendation.
![Emotional Intelligence:](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/66703de691758e81c81fd96c_website%20image%20EH.png)
![Emotional Intelligence:](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/66703de691758e81c81fd96c_website%20image%20EH.png)
Reports
Emotional Intelligence:
Creators are experts in producing content that grabs their followers’ attention and drives a strong emotional reaction. However, there is still a knowledge gap around how to create content that will drive an emotional response; why emotive content is the way to achieving consumer action; and how to use emotional content to increase brand memory.
![Impact Studio Drop #09: Value Exchange](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/66617ed77b37f701e15cfc0a_DROP9_Web_Thumbnail%20(1).webp)
![Impact Studio Drop #09: Value Exchange](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/66617e9cd72b998ba795b2e7_DROP9_Header%20(1)%20(1).webp)
Drops
Impact Studio Drop #09: Value Exchange
Welcome to Impact Studio Drop #09, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
![Impact Studio Drop #08: Creators Everywhere](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/664613f841c6fca848dd143d_Creatorseverywhere%20_Thumbnail.webp)
![Impact Studio Drop #08: Creators Everywhere](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/664613f1513da5aa35f02601_Creatorseverywhere_Header-min.webp)
Drops
Impact Studio Drop #08: Creators Everywhere
Welcome to Impact Studio Drop #08, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
![Influencer Joins IMTB](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6632235ef290a4b4ed25bf60_IMTB%20Website%20Thumbnail.webp)
In the News
Influencer Joins IMTB
Influencer, the global influencer marketing agency co-founded by Caspar Lee and Ben Jeffries, has joined the Influencer Marketing Trade Body (IMTB) as its newest member.
![Snap announces new agency partnership for Snap Star Collab Studios](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6630eb2814de754691535fa6_Snap-Star-Collab-still.webp)
![Snap announces new agency partnership for Snap Star Collab Studios](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6630eb2814de754691535fa6_Snap-Star-Collab-still.webp)
In the News
Snap announces new agency partnership for Snap Star Collab Studios
Snapchat continues to pioneer innovative ways for brands to connect with audiences through its Snap Star Collab Studio, and this week marks a significant milestone with the announcement of new official UK partnerships.