news, articles and insights from the influencer team
Drops
Impact Studio Drop #12: The Speed Of Culture
Conversation on social media is ever-changing, it can be hard for brands to keep up. One day it’s all about being brat, the next (literally overnight), we’re obsessed with being demure. Meanwhile, brands were only just getting approval on their brat-themed TikToks…
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In the News
Very Demure, Very Mindful, Very Impactful: K-Pop And Creators Are Changing The Game Of Fashion From Seoul To NYFW
There’s a seismic shift happening in fashion right now, and it’s being driven by an unlikely duo: K-pop stars and creators.
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In the News
Influencer Appoints Stewart Easterbrook As Chairman As Influencer Marketing Leads The Direction Of Change Into The New Media Battleground
Influencer, the global influencer marketing agency, today announces the appointment of Stewart Easterbrook as its new Chairman.
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In the News
Influencer Cements Dedication To Partners and Growth In The MENA Region With New Senior Appointment
Influencer has announced the appointment of Rabah Assaf, ex-TikTok, Dentsu & Group M, as Managing Director, MENA, to spearhead its growth in the region with regional expertise.
Drops
Impact Studio Drop #11: Changing The Narrative
Welcome to Impact Studio Drop #11, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
Drops
Impact Studio Drop #10: Genny Lec
Welcome to Impact Studio Drop #10, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
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Mentors
Banking On Success: Marketing Strategies with Natwest Group's James Wallis
In this episode, we sit down with James Wallis, Head of Marketing for NatWest Group, home of award-winning campaigns such as Backing Business.
Resources for Brands
New Study Reveals Emotional Impact of Creator Content on Consumer Action
A new study exploring the emotional impact of creator content has revealed the profound influence that creators have on consumer actions including brand consideration, purchase intent, and recommendation.
