news, articles, and insights from the influencer team

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Beyond The Big Game: How To Play In New Advertising Spaces And Win Big With Consumers
Beyond The Big Game: How To Play In New Advertising Spaces And Win Big With Consumers
Resources for Brands

Beyond The Big Game: How To Play In New Advertising Spaces And Win Big With Consumers

The playbook is drafted & players are ready, but here's how to make your brand the real MVP.
November 28, 2024
Holiday Rewind
Holiday Rewind
Resources for Brands

Holiday Rewind

How to tap into nostalgic holiday traditions to connect with Gen Z and Millennials in a way that resonates with a modern appeal.
November 8, 2024
The State Of Influencer Marketing In Gaming
The State Of Influencer Marketing In Gaming
Resources for Brands

The State Of Influencer Marketing In Gaming

Exploring the latest statistics and trends shaping the gaming landscape, the role of gaming creators, and the evolving consumer behaviours transforming the market.
October 25, 2024
Influencer Enhances Extensive Data Insights Capabilities Through Multiple Strategic Partnerships With Industry-Leading Platforms
Influencer Enhances Extensive Data Insights Capabilities Through Multiple Strategic Partnerships With Industry-Leading Platforms
Resources for Brands

Influencer Enhances Extensive Data Insights Capabilities Through Multiple Strategic Partnerships With Industry-Leading Platforms

Influencer has announced the expansion of its comprehensive data and insights capabilities, further strengthened through strategic partnerships with leading platforms including GWI, Pulsar, Tagger, and Corq.
October 18, 2024
From Jingle Bells To Shopping Spells: Unlock Creator Magic For A Holiday Season Like No Other
From Jingle Bells To Shopping Spells: Unlock Creator Magic For A Holiday Season Like No Other
Resources for Brands

From Jingle Bells To Shopping Spells: Unlock Creator Magic For A Holiday Season Like No Other

Unlock the power of creators, and you’ll not only navigate the challenges of this holiday season but also build lasting connections with your audience.
Laura Martinez
September 26, 2024
Staying Relevant
Staying Relevant
Reports

Staying Relevant

Explore the critical importance of Relevance in driving consumer behaviour and purchase intent, and the crucial role that creators play in increasing Relevance for brands.
September 25, 2024
The State Of Influencer Marketing In The Fashion Industry
The State Of Influencer Marketing In The Fashion Industry
Resources for Brands

The State Of Influencer Marketing In The Fashion Industry

In this article, we explore the current state of influencer marketing within the fashion industry and the key statistics you need to know.
September 23, 2024
Impact Studio Drop #12: The Speed Of Culture
Impact Studio Drop #12: The Speed Of Culture
Drops

Impact Studio Drop #12: The Speed Of Culture

Conversation on social media is ever-changing, it can be hard for brands to keep up. One day it’s all about being brat, the next (literally overnight), we’re obsessed with being demure. Meanwhile, brands were only just getting approval on their brat-themed TikToks…
Lidia Passaro
September 4, 2024
Very Demure, Very Mindful, Very Impactful: K-Pop And Creators Are Changing The Game Of Fashion From Seoul To NYFW
Very Demure, Very Mindful, Very Impactful: K-Pop And Creators Are Changing The Game Of Fashion From Seoul To NYFW
In the News

Very Demure, Very Mindful, Very Impactful: K-Pop And Creators Are Changing The Game Of Fashion From Seoul To NYFW

There’s a seismic shift happening in fashion right now, and it’s being driven by an unlikely duo: K-pop stars and creators.
Parish Hayes
August 29, 2024

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