news, articles, and insights from the influencer team
Resources for Brands
Beyond The Big Game: How To Play In New Advertising Spaces And Win Big With Consumers
The playbook is drafted & players are ready, but here's how to make your brand the real MVP.
Resources for Brands
Holiday Rewind
How to tap into nostalgic holiday traditions to connect with Gen Z and Millennials in a way that resonates with a modern appeal.
Resources for Brands
The State Of Influencer Marketing In Gaming
Exploring the latest statistics and trends shaping the gaming landscape, the role of gaming creators, and the evolving consumer behaviours transforming the market.
Resources for Brands
Influencer Enhances Extensive Data Insights Capabilities Through Multiple Strategic Partnerships With Industry-Leading Platforms
Influencer has announced the expansion of its comprehensive data and insights capabilities, further strengthened through strategic partnerships with leading platforms including GWI, Pulsar, Tagger, and Corq.
Resources for Brands
From Jingle Bells To Shopping Spells: Unlock Creator Magic For A Holiday Season Like No Other
Unlock the power of creators, and you’ll not only navigate the challenges of this holiday season but also build lasting connections with your audience.
Reports
Staying Relevant
Explore the critical importance of Relevance in driving consumer behaviour and purchase intent, and the crucial role that creators play in increasing Relevance for brands.
Resources for Brands
The State Of Influencer Marketing In The Fashion Industry
In this article, we explore the current state of influencer marketing within the fashion industry and the key statistics you need to know.
Drops
Impact Studio Drop #12: The Speed Of Culture
Conversation on social media is ever-changing, it can be hard for brands to keep up. One day it’s all about being brat, the next (literally overnight), we’re obsessed with being demure. Meanwhile, brands were only just getting approval on their brat-themed TikToks…
In the News
Very Demure, Very Mindful, Very Impactful: K-Pop And Creators Are Changing The Game Of Fashion From Seoul To NYFW
There’s a seismic shift happening in fashion right now, and it’s being driven by an unlikely duo: K-pop stars and creators.