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news, articles, and insights from the influencer team
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![Impact Studio Drop #10: Genny Lec](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/668d58006113024e84b52f72_DROP10_Header.webp)
Drops
Impact Studio Drop #10: Genny Lec
Welcome to Impact Studio Drop #10, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/667d30e0683ea93bae3d6a24_NEW%20STUDY%20FROM.webp)
![New Study Reveals Emotional Impact of Creator Content on Consumer Action](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/667d30e0683ea93bae3d6a24_NEW%20STUDY%20FROM.webp)
Resources for Brands
New Study Reveals Emotional Impact of Creator Content on Consumer Action
A new study exploring the emotional impact of creator content has revealed the profound influence that creators have on consumer actions including brand consideration, purchase intent, and recommendation.
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/66617ed77b37f701e15cfc0a_DROP9_Web_Thumbnail%20(1).webp)
![Impact Studio Drop #09: Value Exchange](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/66617e9cd72b998ba795b2e7_DROP9_Header%20(1)%20(1).webp)
Drops
Impact Studio Drop #09: Value Exchange
Welcome to Impact Studio Drop #09, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/664613f841c6fca848dd143d_Creatorseverywhere%20_Thumbnail.webp)
![Impact Studio Drop #08: Creators Everywhere](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/664613f1513da5aa35f02601_Creatorseverywhere_Header-min.webp)
Drops
Impact Studio Drop #08: Creators Everywhere
Welcome to Impact Studio Drop #08, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6646033c07afbedf45cff4a8_Metamodernism%20_Thumbnail.webp)
![Impact Studio #7: Metamodern Conversations](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/662783e2b61df4624c105586_Metamodernism_Header.webp)
Drops
Impact Studio #7: Metamodern Conversations
Welcome to Impact Studio Drop #07, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6645de152fe3df014cfd5ac0_Sonic%20Identity%20-%20Thumbnail%20(1).webp)
![Impact Studio #6: Sonic Identity](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/66168e34de9d44b8f2d191b0_Sonic%20Identity%20-%20Header-min.webp)
Drops
Impact Studio #6: Sonic Identity
Welcome to Impact Studio Drop #06, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6645de4be2f67827bf8913c7_The%20Rise%20of%20Subtoks_Thumbnail.webp)
![Impact Studio Drop #5: The Rise of SubToks](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/661526458d030e2e6357b40a_The%20Rise%20Of%20Subtoks_Header%20(1).webp)
Drops
Impact Studio Drop #5: The Rise of SubToks
Welcome to Impact Studio Drop #05, your bi-weekly deep dive into the new, interesting, and occasionally unexpected ways to do cool stuff with creators...