news, articles, and insights from the influencer team
Reports
Thinking like a creator
This report explores how creator-led thinking empowers brands to stay relevant, foster trust, and drive growth in a saturated digital landscape.
In the News
New Creator Economy report urges brands to think like Creators - or risk being left behind.
In a digital economy oversaturated with content but underdelivering on human connection, many brands are struggling to keep up with audiences who scroll past anything that doesn’t feel real. Today, Influencer, an official marketing partner of YouTube, TikTok, Snap, and Meta, is helping to bridge the gap between traditional brand systems and creator instincts.
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In the News
Influencer Launches Industry-First Report, Handing Creators The Mic
Introducing the Creator Perspectives Report: The Playbook for Brands to Thrive in the Creator Economy
Reports
Creator Perspectives
Creator Perspectives is the first report of its kind to examine professional brand partnerships through the lens of creators.
Resources for Brands
Your Next Creator Could Be Playing This March: How brands can engage audiences through players
The games are on TV, but all the fandom is happening on social.
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Resources for Brands
CES 2025: Creators Are Shaping the Future of Advertising and Audience Engagement
Dive into our key takeaways, where we explore the trends shaping how advertising continues to evolve in a dynamic and ever-changing digital landscape.
Resources for Brands
The State Of Influencer Marketing In Travel
Here's why integrating influencer marketing into your travel campaigns is the key to unlocking meaningful engagement and driving bookings.
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Resources for Brands
Beyond The Big Game: How To Play In New Advertising Spaces And Win Big With Consumers
The playbook is drafted & players are ready, but here's how to make your brand the real MVP.
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