news, articles, and insights from the influencer team

This report explores how creator-led thinking empowers brands to stay relevant, foster trust, and drive growth in a saturated digital landscape.

In a digital economy oversaturated with content but underdelivering on human connection, many brands are struggling to keep up with audiences who scroll past anything that doesn’t feel real. Today, Influencer, an official marketing partner of YouTube, TikTok, Snap, and Meta, is helping to bridge the gap between traditional brand systems and creator instincts. 

Introducing the Creator Perspectives Report: The Playbook for Brands to Thrive in the Creator Economy

Creator Perspectives is the first report of its kind to examine professional brand partnerships through the lens of creators.

Unlock the power of creators, and you’ll not only navigate the challenges of this holiday season but also build lasting connections with your audience.

Explore the critical importance of Relevance in driving consumer behaviour and purchase intent, and the crucial role that creators play in increasing Relevance for brands.

Conversation on social media is ever-changing, it can be hard for brands to keep up. One day it’s all about being brat, the next (literally overnight), we’re obsessed with being demure. Meanwhile, brands were only just getting approval on their brat-themed TikToks…

There’s a seismic shift happening in fashion right now, and it’s being driven by an unlikely duo: K-pop stars and creators.

Welcome to Impact Studio Drop #10, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.