news, articles, and insights from the influencer team

Unlock the power of creators, and you’ll not only navigate the challenges of this holiday season but also build lasting connections with your audience.

Explore the critical importance of Relevance in driving consumer behaviour and purchase intent, and the crucial role that creators play in increasing Relevance for brands.

Conversation on social media is ever-changing, it can be hard for brands to keep up. One day it’s all about being brat, the next (literally overnight), we’re obsessed with being demure. Meanwhile, brands were only just getting approval on their brat-themed TikToks…

There’s a seismic shift happening in fashion right now, and it’s being driven by an unlikely duo: K-pop stars and creators.

Welcome to Impact Studio Drop #10, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.

Welcome to Impact Studio Drop #09, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.

This week, Super Bowl hype has taken over the internet. But with the Olympics, Paralympics, Euros, T20 World Cups and more inbound it’s just one in a series of massive sporting events on the horizon for 2024...

In a world increasingly dominated by algorithms and AI, the role for creators in driving relevance, credibility and authenticity will be greater than ever...

Many people may quickly be becoming familiar with a growing phenomenon. Picture the scene: maybe you’re in the queue for the bar with a...