news, articles, and insights from the influencer team

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Impact Studio Drop #2: Sport's New Commentators
Blog

Impact Studio Drop #2: Sport's New Commentators

This week, Super Bowl hype has taken over the internet. But with the Olympics, Paralympics, Euros, T20 World Cups and more inbound it’s just one in a series of massive sporting events on the horizon for 2024...
Ella Munn
February 14, 2024
2024 Influencer Marketing Predictions by Influencer's Impact Studio
Blog

2024 Influencer Marketing Predictions by Influencer's Impact Studio

In a world increasingly dominated by algorithms and AI, the role for creators in driving relevance, credibility and authenticity will be greater than ever...
Ella Munn
December 20, 2023
Time to BeReal: The New “Anti” Social Network
Resources for Brands

Time to BeReal: The New “Anti” Social Network

Many people may quickly be becoming familiar with a growing phenomenon. Picture the scene: maybe you’re in the queue for the bar with a...
Ben Woollams
September 5, 2022
Funny Matters: How Creators And Brands Bring Smiles To Our Faces
Resources for Brands

Funny Matters: How Creators And Brands Bring Smiles To Our Faces

In the past year, social media has been a saviour for many - a way for people to keep in touch with loved ones, whilst also providing...
Becca David
June 15, 2021
Depop: The Creators You Need To Know
Resources for Brands

Depop: The Creators You Need To Know

More than 3 in 5 consumers said environmental impact and sustainability are important factors when making purchasing decisions, so...
Maddy Sadler
June 7, 2021
Driving Success: How One Creator Merged Travel And Automotive In His Influencer Marketing Content
Resources for Brands

Driving Success: How One Creator Merged Travel And Automotive In His Influencer Marketing Content

2020 saw the travel industry hit hard. But it also saw many involved in the space pivot into new and exciting areas...
Ben Jeffries
June 1, 2021
Monetization and the influencer marketing landscape: what you need to know
Resources for Brands

Monetization and the influencer marketing landscape: what you need to know

We’re seeing more and more monetization options be made available by social media platforms across the globe. Why? It helps creators earn...
Caspar Lee
May 17, 2021
Pinterest’s International Women’s Month Initiative: A Conversation With Nicole Ocran Cnd Cathryn Wood
Resources for Creators

Pinterest’s International Women’s Month Initiative: A Conversation With Nicole Ocran Cnd Cathryn Wood

For the month of March, Pinterest UK is celebrating everything that empowers women - from celebrating female founders to learning from...
Megan Horsnell
March 25, 2021
Game On: How The Gaming Industry Will Win In 2021
Resources for Brands

Game On: How The Gaming Industry Will Win In 2021

Online gaming has seen a sudden surge in popularity; with many countries around the world in national lockdowns, people have turned to...
Megan Horsnell
January 28, 2021

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