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news, articles, and insights from the influencer team
![Influencer Joins IMTB](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6632235ef290a4b4ed25bf60_IMTB%20Website%20Thumbnail.webp)
In the News
Influencer Joins IMTB
Influencer, the global influencer marketing agency co-founded by Caspar Lee and Ben Jeffries, has joined the Influencer Marketing Trade Body (IMTB) as its newest member.
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6630eb2814de754691535fa6_Snap-Star-Collab-still.webp)
![Snap announces new agency partnership for Snap Star Collab Studios](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6630eb2814de754691535fa6_Snap-Star-Collab-still.webp)
In the News
Snap announces new agency partnership for Snap Star Collab Studios
Snapchat continues to pioneer innovative ways for brands to connect with audiences through its Snap Star Collab Studio, and this week marks a significant milestone with the announcement of new official UK partnerships.
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![Impact Studio Drop #4: Creative freedom](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/65f198fb5c8a61d6903f8ea0_Creative%20Freedom%20Vs%20Brand%20Control_Header.webp)
Drops
Impact Studio Drop #4: Creative freedom
Creators should be considered an extension of your brand, reaching and building connections with your target audience. But how should this partnership be navigated? How much freedom should brands give creators? And how much should they lean on their creative and storytelling skills to better engage with an audience, vs. protecting their brand through strict guidelines and prescriptive briefs...
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/65e99698f145ec35de44bbf0_sophie%20thumbnail.webp)
![How influencer marketing is bringing authenticity to the travel industry](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/65e9969166cc850dc17a4ce3_sophie%20header.webp)
Blog
How influencer marketing is bringing authenticity to the travel industry
More than ever, people are turning to online content to plan their holidays. 89% of millennials reportedly plan their vacations based on pictures posted by their peers...
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6645de3f9a2a99764467533b_Creators%20for%20Good%20Thumbnail.webp)
![Impact Studio Drop #1: Creators For Good](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/65ccd6f2404f3ba62e08ccca_Creators%20for%20Good%20Header.webp)
Drops
Impact Studio Drop #1: Creators For Good
We're thrilled to introduce you to the first ever Impact Studio Drop - a new bi-weekly series from Influencer’s in-house creative and strategy team...
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![Influencer agency adopts brand lift metrics across campaigns to address measurement challenges](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/651be5d008ece07a4532bad2_ThisThat_Influencer_WebsiteBanner.webp)
Blog
Influencer agency adopts brand lift metrics across campaigns to address measurement challenges
Influencer marketing has grown up, and agency Influencer is making sure its measurement does too. The agency is championing change in its partnership with ThisThat, setting a new standard and challenging industry-wide measurement concerns head-on.
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6515528f84c936dcd55c3b65_website%20thumbnail.webp)
![Influencer marks its commitment to making the influencer marketing industry more sustainable](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/65155287d7063cbfd5cf15e3_website%20header.webp)
Blog
Influencer marks its commitment to making the influencer marketing industry more sustainable
Commitment to improving environmental and social performance isn’t something achieved by a short-term fix. In becoming a certified B Corporation, influencer marketing agency Influencer is taking long-term change seriously and hoping to lead the industry by example...
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6513e614c3bf927f5e67141d_website%20thumbnail.webp)
![Influencer launches new influencer marketing solution guaranteeing results and ensuring brands can maximize their budgets at the same time](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6513e5fc7dbfca98023c2d64_website%20header.webp)
Blog
Influencer launches new influencer marketing solution guaranteeing results and ensuring brands can maximize their budgets at the same time
Via “Amplify,” brands of all sizes can now execute influencer marketing campaigns with guaranteed reach, efficiency and results.