news, articles, and insights from the influencer team

Creators should be considered an extension of your brand, reaching and building connections with your target audience. But how should this partnership be navigated? How much freedom should brands give creators? And how much should they lean on their creative and storytelling skills to better engage with an audience, vs. protecting their brand through strict guidelines and prescriptive briefs...

More than ever, people are turning to online content to plan their holidays. 89% of millennials reportedly plan their vacations based on pictures posted by their peers...

We're thrilled to introduce you to the first ever Impact Studio Drop - a new bi-weekly series from Influencer’s in-house creative and strategy team...

Influencer marketing has grown up, and agency Influencer is making sure its measurement does too. The agency is championing change in its partnership with ThisThat, setting a new standard and challenging industry-wide measurement concerns head-on.

Commitment to improving environmental and social performance isn’t something achieved by a short-term fix. In becoming a certified B Corporation, influencer marketing agency Influencer is taking long-term change seriously and hoping to lead the industry by example...

Via “Amplify,” brands of all sizes can now execute influencer marketing campaigns with guaranteed reach, efficiency and results.

The greatest marketing comes from those that you know. When you’re looking for your next purchase, friends and family that you trust, telling you about something they love, will always be more convincing than an impersonal ad.

The way in which we search for and buy products has changed vastly since the internet’s inception. No longer faced with the intimidating task of trawling through shop rails, counters or baskets, products are now accessible in a few clicks, scrolls and taps...