
news, articles, and insights from the influencer team

Blog
Influencer marks its commitment to making the influencer marketing industry more sustainable
Commitment to improving environmental and social performance isn’t something achieved by a short-term fix. In becoming a certified B Corporation, influencer marketing agency Influencer is taking long-term change seriously and hoping to lead the industry by example...

Blog
Influencer launches new influencer marketing solution guaranteeing results and ensuring brands can maximize their budgets at the same time
Via “Amplify,” brands of all sizes can now execute influencer marketing campaigns with guaranteed reach, efficiency and results.

Blog
True Human Influence™: leveling up influencer marketing measurement
The greatest marketing comes from those that you know. When you’re looking for your next purchase, friends and family that you trust, telling you about something they love, will always be more convincing than an impersonal ad.

In the News
Engagement to Ecommerce: The Evolution of Creator content on TikTok
The way in which we search for and buy products has changed vastly since the internet’s inception. No longer faced with the intimidating task of trawling through shop rails, counters or baskets, products are now accessible in a few clicks, scrolls and taps...

In the News
The Social Feast: How creators are revolutionizing the food industry
The appearance of avocado on toast on a menu in New York is a surprise to no one. The now-staple dish traces its fame and familiarity...

In the News
Influencer announces strategic tech hires in further global expansion
As part of an ongoing global growth strategy that has seen a number of senior regional hires, Influencer, a data-led, global influencer...

In the News
Influencer co-founders Ben Jeffries and Caspar Lee named EY Entrepreneur of the Year Finalists
We’re so proud to announce that Influencer’s co-founders Ben Jeffries and Caspar Lee have been chosen as finalists for the EY ...

In the News
Influencer appoints VICE Media's former SVP Commercial Jenny Penich to drive client acquisition and revenue growth across North America
In a move that signals Influencer’s continued dedication to accelerate growth, Jenny Penich has been appointed SVP Commercial...