news, articles, and insights from the influencer team

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Influencer marks its commitment to making the influencer marketing industry more sustainable
Blog

Influencer marks its commitment to making the influencer marketing industry more sustainable

Commitment to improving environmental and social performance isn’t something achieved by a short-term fix. In becoming a certified B Corporation, influencer marketing agency Influencer is taking long-term change seriously and hoping to lead the industry by example...
Luke Barnes
September 28, 2023
Influencer launches new influencer marketing solution guaranteeing results and ensuring brands can maximize their budgets at the same time
Blog

Influencer launches new influencer marketing solution guaranteeing results and ensuring brands can maximize their budgets at the same time

Via “Amplify,” brands of all sizes can now execute influencer marketing campaigns with guaranteed reach, efficiency and results.
Luke Barnes
September 27, 2023
True Human Influence™: leveling up influencer marketing measurement
Blog

True Human Influence™: leveling up influencer marketing measurement

The greatest marketing comes from those that you know. When you’re looking for your next purchase, friends and family that you trust, telling you about something they love, will always be more convincing than an impersonal ad.
Ben Jeffries
August 17, 2023
Engagement to Ecommerce: The Evolution of Creator content on TikTok
In the News

Engagement to Ecommerce: The Evolution of Creator content on TikTok

The way in which we search for and buy products has changed vastly since the internet’s inception. No longer faced with the intimidating task of trawling through shop rails, counters or baskets, products are now accessible in a few clicks, scrolls and taps...
Ben Woollams
August 9, 2023
The Social Feast: How creators are revolutionizing the food industry
In the News

The Social Feast: How creators are revolutionizing the food industry

The appearance of avocado on toast on a menu in New York is a surprise to no one. The now-staple dish traces its fame and familiarity...
Jenny Penich
June 14, 2023
Influencer announces strategic tech hires in further global expansion
In the News

Influencer announces strategic tech hires in further global expansion

As part of an ongoing global growth strategy that has seen a number of senior regional hires, Influencer, a data-led, global influencer...
Anna White
May 2, 2023
Influencer co-founders Ben Jeffries and Caspar Lee named EY Entrepreneur of the Year Finalists
In the News

Influencer co-founders Ben Jeffries and Caspar Lee named EY Entrepreneur of the Year Finalists

We’re so proud to announce that Influencer’s co-founders Ben Jeffries and Caspar Lee have been chosen as finalists for the EY ...
Hester Bates
April 27, 2023
Influencer appoints VICE Media's former SVP Commercial Jenny Penich to drive client acquisition and revenue growth across North America
In the News

Influencer appoints VICE Media's former SVP Commercial Jenny Penich to drive client acquisition and revenue growth across North America

In a move that signals Influencer’s continued dedication to accelerate growth, Jenny Penich has been appointed SVP Commercial...
Hester Bates
March 23, 2023

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