Influencer, the world’s largest independent creator marketing agency, today announced the appointment of Ryan Fitzpatrick as Chief Financial Officer. Ryan joins from VaynerX, one of the most influential creative and media companies of the last decade, where he played a major role in building the systems, discipline, and infrastructure behind its global growth.

The appointment marks a significant milestone for Influencer as it scales its operations across regions, partners, and platforms while investing heavily in Waves, its proprietary creator operating system designed to power the future of creator-led marketing.

"Ryan is one of the standout finance leaders of the social era," said Ben Jeffries, CEO and Co-Founder of Influencer. "He has spent years inside one of the strongest independent agencies globally. The fact he’s chosen Influencer next says everything about the momentum we’re building and the future he sees here. Ryan brings deep experience in scaling globally, but he also brings the mindset of someone who thrives in entrepreneurial environments - someone who wants to help write the future, not just optimize the present."

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Redefining the CFO Role for the Creator Era

Ryan's appointment reflects the evolving significance of the CFO role in creator marketing. As the industry matures into a fully-fledged marketing discipline, financial leadership now encompasses global operations, platform economics, creator payments, multi-market governance, technology investment, and long-term commercial strategy.

"The CFO role in our category is no longer about accounting - it's about acceleration," added Ben. "We're building a company designed to power the creator era - one capable of paying $1B to creators by 2034. To do that, you need a CFO who understands not only the financial mechanics of a high-growth organization, but the cultural and technological shifts redefining the marketing landscape. Ryan is that leader."

For Influencer, the CFO sits at the center of how the company grows, ensuring it can scale quickly and sustainably while maintaining independence, agility, and alignment with its mission to harness the power of creators to humanize brands.

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Building for the Next Decade

Ryan recognized the opportunity to join Influencer at an inflection point - where momentum, culture, technology, and ambition converge in the creator era.

"I saw an independent business with global presence, deep platform partnerships, a proprietary technology stack, and a mission that actually matters," said Ryan. "This wasn't a sideways move. It was a chance to join a company with the momentum, vision, and belief to become one of the defining creative and technology companies of the next decade."

Ryan will oversee all financial operations as Influencer continues its expansion across regions and platforms, invests in its technology infrastructure, and builds financial systems capable of supporting thousands of creators and enterprise clients at global scale.

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About Influencer

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency, powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel, from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 3,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

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