Creator First. Outcome Driven.

Monzo wanted to position itself as a straightforward and relatable financial brand through the launch of The Book of Money. The goal was to create a campaign that sparked genuine conversations about finance, making complex topics easy to understand.

Wonderskin sought to leverage TikTok's platform to create a campaign that blended authenticity with scale, impacting all stages of the marketing funnel. The challenge was to develop content that resonated with the audience while also meeting performance goals.

ASOS aimed to heighten awareness and drive conversions for its latest product launches and trending styles across its design and partner brand lines. The challenge was devising a strategy to capitalize on TikTok's dynamic environment and maximize engagement.

With Saudi Arabia gaining attention in global football, the Saudi Arabian Football Federation wanted to extend the narrative beyond the game itself. The challenge was to weave the passion for football with the rich culture and hospitality of Saudi Arabia, presenting a more profound story to international audiences.

After a successful summer campaign, H&M faced the task of boosting its loyalty program and driving sign-ups across six European markets. The challenge was to create a campaign that not only highlighted the loyalty program's benefits but did so in a way that felt authentic and engaging.

Coca-Cola aimed to evoke the joy of shared mealtimes, not through traditional advertising but through authentic storytelling driven by creators. The campaign needed to resonate in five key European markets, requiring a nuanced understanding of each region's culture to maintain a unified global message.

Spotify sought to enhance its brand engagement by moving beyond mere promotional posts to fostering genuine connections with creators. The objective was to transform fleeting moments into larger cultural movements, effectively using people to build a brand narrative and not just rely on traditional posting strategies.

In 2023 Costa Coffee launched its groundbreaking new product, the Hot Milkshake with an “Unbelievable” themed influencer marketing campaign and supporting pop up in central London. The objectives were ambitious: to elevate awareness of the Hot Milkshake range and drive excitement around the launch, especially amongst Gen Z, resulting in increased footfall in stores. 11 carefully selected creators produced a vast range of content, which played on the theme of ‘unbelievable’, captivating audiences and sparking intrigue in the launch. From mind-bending special effects to jaw-dropping transformations, every piece of content showcased the Hot Milkshake in a truly unforgettable light. The results surpassed KPIs and Brand Lift studies revealed significant uplifts in awareness and action intent, especially among the brand’s target audience, firmly positioning Costa as an innovator in the drinks space.

The Lee Kum Kee (LKK) Sauces campaign’s main objective was to redefine culinary boundaries, integrating traditional Asian sauces into European kitchens. Grounded in the evolving landscape of Chinese and Asian cuisine in Britain, the campaign sought to showcase the versatility of Lee Kum Kee sauces and position them as essential ingredients for any dish, irrespective of cultural origin. Strategically planned, the campaign leveraged comprehensive research and audience analysis to resonate with diverse demographics across key European markets. By collaborating with local creators and harnessing current social media trends, the campaign showcased unexpected culinary creations, challenging stereotypes and reshaping perceptions. With meticulous execution and multilingual support, the campaign spanned across markets, achieving significant scale and engagement on social media platforms. Results surpassed expectations, with a total of 122 content pieces reaching over 564,100 unique audiences and garnering 1,249,126 impressions. Sentiment analysis revealed overwhelmingly positive responses, with high levels of intent to purchase observed in Germany and Poland. The campaign not only met but exceeded its objectives, establishing Lee Kum Kee as a staple in European kitchens and fostering meaningful connections with consumers across the brand’s target markets.

Google Pixel rewrote the playbook for impactful creator marketing by engaging with creators in an “always-on” strategy. Their approach to generating evergreen content was to capture brand and product moments through over 180 loyal ambassadors who have a deep, long-term relationship with Google Pixel. The result was a myriad of authentic content their followers couldn’t resist. With the support of our dedicated Google team curated in 2021, Influencer amassed a vibrant roster of creators deployed across various media formats — all leading to stronger loyalty, superior engagement, and more creators at the heart of the Google Pixel brand. The creativity of the #TeamPixel ambassadors is the cornerstone of this successful creator marketing strategy. Their stories, where Google Pixel is a magical tool, resonate because they are authentic, which builds trust and loyalty. The success of this approach catalyzed a transformative extension of Google Pixel's ambassador reach — from simply being social channel stars to becoming influential figures across TV ads, events, and primary marketing channels. Recognizing their immense potential, Google Pixel amplified their ambassador-led marketing efforts, making these vibrant personalities the powerhouse behind the brand's remarkable marketing success. They didn't just see the opportunity — they seized it with conviction.