The book of money: making money make sense
Monzo wanted to position itself as a straightforward and relatable financial brand through the launch of The Book of Money. The goal was to create a campaign that sparked genuine conversations about finance, making complex topics easy to understand.
The Challenge
Monzo wanted to position itself as a straightforward and relatable financial brand through the launch of The Book of Money. The goal was to create a campaign that sparked genuine conversations about finance, making complex topics easy to understand.
The Solution
Monzo enlisted 12 creators known for transforming everyday topics into engaging content. These creators shared personal insights on how The Book of Money shifted their financial mindset, from budgeting to small financial wins. The campaign extended beyond digital, including a live launch event and curated gift boxes to deepen engagement.
The Results
The campaign achieved 12.8 million views with 98,800 engagements, effectively sparking conversations about finance. By making complex ideas accessible, Monzo successfully positioned itself as a brand that understands and supports its audience's financial journey.
More Success stories
An Epic Awareness Campaign for Pokerstars
The aim of the campaign was to promote PokerStars’ diverse range of products outside of poker and reinforce their credentials as a leading entertainment brand. We did this by partnering with macro-creators to drive awareness of the campaign message of “I’m In” through production of exciting content across Instagram and YouTube. Working within the markets of France and Germany, we found creators who we felt embodied the ethos of “I’m In” - fun-seeking, creative individuals who outwardly strive to live the best life they can and take their audience along for the ride. Simply put, we challenged our creators to show us what “I’m In” meant to them and asked them to encapsulate that ethos in their content so their audience could share in their journey with the brand.
Barclays x Pride
The campaign aim was to highlight the strong connection that Barclays has to Pride. To do so, we worked with 6 creators, who are all well-known within the LGBT community, attending the Pride parades across the UK. Our creators walked in the Pride parades alongside the Barclays float, wearing the Barclays Pride t-shirts.
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
