An Epic Awareness Campaign for Pokerstars
The aim of the campaign was to promote PokerStars’ diverse range of products outside of poker and reinforce their credentials as a leading entertainment brand. We did this by partnering with macro-creators to drive awareness of the campaign message of “I’m In” through production of exciting content across Instagram and YouTube. Working within the markets of France and Germany, we found creators who we felt embodied the ethos of “I’m In” - fun-seeking, creative individuals who outwardly strive to live the best life they can and take their audience along for the ride. Simply put, we challenged our creators to show us what “I’m In” meant to them and asked them to encapsulate that ethos in their content so their audience could share in their journey with the brand.
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Spotify VIP
Spotify sought to enhance its brand engagement by moving beyond mere promotional posts to fostering genuine connections with creators. The objective was to transform fleeting moments into larger cultural movements, effectively using people to build a brand narrative and not just rely on traditional posting strategies.
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