Our team will only ever reach out from our @influencer.com email or our official @influencer Instagram handle.

End-to-end creator marketing

The Influencer Way is our proven process for flawless execution of impactful creator marketing at scale.

Our solutions

Define the why

Clarify the objective and select the best creator-led approach.

Nail the insight

Build creator-first strategy rooted in platform, cultural and audience truths.

Curate the curators

Select the creators with the science, synergy, and style to deliver.

Contract, brief & approve

On-board creators and manage creative at scale and speed.

Activate & optimise

Manage end-to-end delivery, pivoting to amplify and reallocate focus.

Measure & iterate

Wrap with clear insight and recommendation to fuel future growth.

Bespoke solutions, real impact

We align our services to your priorities, crafting creator-focused packages that support measurable success across the funnel.

Creator Selection

We leverage our proprietary science, synergy and style framework to create a bespoke selection criteria - our Creator Scorecard.

Using a combination of 1st party & API data, access to third party platforms and our teams expertise, we shortlist creators that match your criteria.

All creators are vetted via our stringent 5 stage process to ensure safety, compliance and performance

Science
Synergy
Style

Creative Strategy

Our in-house creative, strategy and insight teams are dedicated to delivering stand-out campaigns that synthesise platforms, creativity and culture.

We keep ahead of the curve by identifying emerging trends early, plugging in to innovative new technology and collaborating with talent at the cutting edge of the creator economy.

Insights
Strategy
Creative

Content Production

We reversion, re-imagine and commission net new, content guaranteed to cut-through the feed with innovative, creator-inspired approaches.

  • Creator content capture and post-production
  • Branded content for brand channels
  • Content remixing, localisation, and optimisation
  • Creator event coverage and brand experiences
  • AI-assisted production for rapid delivery
Video editing
Net new video
IRL & OTG

Creator affiliate

Our end-to-end affiliate marketing solutions, mobilize the power of creators to drive meaningful conversion.

We build always-on, cross-platform affiliate programs supercharged by high quality, creator-first content that converts.

We provide end-to-end program management, find and onboard creators to drive conversion, and supercharge your affiliate strategy through platform partnerships, live shopping, and paid amplification.

Program Management
Community management
Activation & production

Creator amplification

We combine organic creator activations with performance driven strategies to deliver stronger, more efficient full-funnel results.

Results show creator-led content consistently outperforms traditional ads:

  • 40% Lower CPM for creator content
  • 4x CTR vs brand ads
  • 24% Higher CVR vs non creator ads
Creator amplication
Content remixing
Performance marketing

Campaign measurement

We measure what matters, your KPIs. Our bespoke framework goes far beyond likes and comments to prove real business impact.

We track delivery, analyse reactions, and quantify effect across every campaign, powered by a market leading suite of proprietary and third party tools.

Delivery
Effect
Reaction

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Science
Synergy
Style
Insights
Strategy
Creative
Video editing
Net new video
IRL & OTG
Program Management
Community management
Activation & production
Creator amplication
Content remixing
Performance marketing
Delivery
Effect
Reaction
Number 1 for recall & memory
Our creator-led campaigns outperform industry benchmarks: delivering +16% higher recall on Instagram, +20% on TikTok, and a 50% lift in long-term memory associations. (Source: Element Human, 2025)

The world’s largest independent creator marketing specialist.

We know the hustle, ingenuity, and creativity it takes to earn attention.

Operating in

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Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

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Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

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Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

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