Barclays x Pride

The campaign aim was to highlight the strong connection that Barclays has to Pride. To do so, we worked with 6 creators, who are all well-known within the LGBT community, attending the Pride parades across the UK. Our creators walked in the Pride parades alongside the Barclays float, wearing the Barclays Pride t-shirts.
The Challenge
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The Results

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An Epic Awareness Campaign for Pokerstars
The aim of the campaign was to promote PokerStars’ diverse range of products outside of poker and reinforce their credentials as a leading entertainment brand. We did this by partnering with macro-creators to drive awareness of the campaign message of “I’m In” through production of exciting content across Instagram and YouTube. Working within the markets of France and Germany, we found creators who we felt embodied the ethos of “I’m In” - fun-seeking, creative individuals who outwardly strive to live the best life they can and take their audience along for the ride. Simply put, we challenged our creators to show us what “I’m In” meant to them and asked them to encapsulate that ethos in their content so their audience could share in their journey with the brand.
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