Barclays x Pride
The campaign aim was to highlight the strong connection that Barclays has to Pride. To do so, we worked with 6 creators, who are all well-known within the LGBT community, attending the Pride parades across the UK. Our creators walked in the Pride parades alongside the Barclays float, wearing the Barclays Pride t-shirts.
6
Creators
213K
Audience
193K
Views
27K
Engagement
523
Saves
22.4%
View Rate
3.2%
Engagement Rate
34.3%
Impact Rate
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/64ad4b3e34a49993ef94c155_5e79f021ddb8c36c01ffdd5b_66645300_364411397566084_6041896811691029094_n.webp)
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