Real magic at meal time
Coca-Cola aimed to evoke the joy of shared mealtimes, not through traditional advertising but through authentic storytelling driven by creators. The campaign needed to resonate in five key European markets, requiring a nuanced understanding of each region's culture to maintain a unified global message.
The Challenge
Coca-Cola aimed to evoke the joy of shared mealtimes, not through traditional advertising but through authentic storytelling driven by creators. The campaign needed to resonate in five key European markets, requiring a nuanced understanding of each region's culture to maintain a unified global message.
The Solution
Influencer managed the campaign end-to-end, tapping into the emotional nostalgia of family meals by selecting creators whose authentic content could reach audiences in the UK, France, Spain, Belgium, and the Netherlands. The rollout was seamlessly timed across TikTok and Instagram, offering relatable and heartwarming content that highlighted local cultural nuances while aligning with Coca-Cola’s global messaging.
The Results
The campaign activated 33 creators and produced 836 unique content assets, achieving 34.5 million impressions across five markets. It demonstrated that meaningful, localized stories could resonate deeply, proving the campaign's success in leveraging social media to connect global messages with regional flavors.
More Success stories
Hot Takes On Hot Shakes
In 2023 Costa Coffee launched its groundbreaking new product, the Hot Milkshake with an “Unbelievable” themed influencer marketing campaign and supporting pop up in central London. The objectives were ambitious: to elevate awareness of the Hot Milkshake range and drive excitement around the launch, especially amongst Gen Z, resulting in increased footfall in stores. 11 carefully selected creators produced a vast range of content, which played on the theme of ‘unbelievable’, captivating audiences and sparking intrigue in the launch. From mind-bending special effects to jaw-dropping transformations, every piece of content showcased the Hot Milkshake in a truly unforgettable light. The results surpassed KPIs and Brand Lift studies revealed significant uplifts in awareness and action intent, especially among the brand’s target audience, firmly positioning Costa as an innovator in the drinks space.
Flavour favours the brave
The Lee Kum Kee (LKK) Sauces campaign’s main objective was to redefine culinary boundaries, integrating traditional Asian sauces into European kitchens. Grounded in the evolving landscape of Chinese and Asian cuisine in Britain, the campaign sought to showcase the versatility of Lee Kum Kee sauces and position them as essential ingredients for any dish, irrespective of cultural origin. Strategically planned, the campaign leveraged comprehensive research and audience analysis to resonate with diverse demographics across key European markets. By collaborating with local creators and harnessing current social media trends, the campaign showcased unexpected culinary creations, challenging stereotypes and reshaping perceptions. With meticulous execution and multilingual support, the campaign spanned across markets, achieving significant scale and engagement on social media platforms. Results surpassed expectations, with a total of 122 content pieces reaching over 564,100 unique audiences and garnering 1,249,126 impressions. Sentiment analysis revealed overwhelmingly positive responses, with high levels of intent to purchase observed in Germany and Poland. The campaign not only met but exceeded its objectives, establishing Lee Kum Kee as a staple in European kitchens and fostering meaningful connections with consumers across the brand’s target markets.
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