Marrying style with performance at scale
ASOS aimed to heighten awareness and drive conversions for its latest product launches and trending styles across its design and partner brand lines. The challenge was devising a strategy to capitalize on TikTok's dynamic environment and maximize engagement.
The Challenge
ASOS aimed to heighten awareness and drive conversions for its latest product launches and trending styles across its design and partner brand lines. The challenge was devising a strategy to capitalize on TikTok's dynamic environment and maximize engagement.
The Solution
Influencer managed a 3-month always-on TikTok campaign, involving over 90 creators. The creators produced more than 100 high-performance content pieces, tailored to TikTok’s creative best practices. The focus was on style and product-led formats optimized for real-time traffic and conversions.
The Results
The campaign drove substantial growth across all key metrics, including a 70% increase in click-through rate and a 30% drop in cost per click. It delivered a 202% return on ad spend, achieving a 56% conversion rate, solidifying its place as one of ASOS's most successful campaigns to date, reflecting the power of focused, data-driven social media strategies.
More Success stories
A loyalty-led relaunch that made waves across europe
After a successful summer campaign, H&M faced the task of boosting its loyalty program and driving sign-ups across six European markets. The challenge was to create a campaign that not only highlighted the loyalty program's benefits but did so in a way that felt authentic and engaging.
Gaming Week 2023
In May 2023, we launched a targeted TikTok campaign to drive awareness of Amazon Gaming Week and advertise a range of specific tech and gaming products. From sign-off to completion, this campaign was wrapped in just three weeks, but in that short time, through our optimised organic and paid distribution strategy, we generated some 2.7m content impressions and almost 100k in engagements - including 13k of link-clicks. Amazon was so impressed by the performance of our campaign, the quality of the campaign content, and the speed of delivery that they booked a much larger, multi-market campaign with us for the second Amazon Gaming week of the year.
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
Let’s work together
