A loyalty-led relaunch that made waves across europe
After a successful summer campaign, H&M faced the task of boosting its loyalty program and driving sign-ups across six European markets. The challenge was to create a campaign that not only highlighted the loyalty program's benefits but did so in a way that felt authentic and engaging.
The Challenge
After a successful summer campaign, H&M faced the task of boosting its loyalty program and driving sign-ups across six European markets. The challenge was to create a campaign that not only highlighted the loyalty program's benefits but did so in a way that felt authentic and engaging.
The Solution
The strategy involved a full-funnel, creator-led campaign that integrated storytelling with in-market experiences. By activating 53 pieces of content across TikTok and Instagram, H&M used day-in-the-life storytelling, behind-the-scenes access, and creator experiences such as dancing with Charli XCX in London and spa days in Paris to bring the loyalty program to life.
The Results
Spanning the UK, France, Germany, Italy, Sweden, and the US, the campaign achieved 22.3 million total views, with the highest-performing content generating 2.8 million views alone. The strategic use of organic and paid content, coupled with real-time media optimization, ensured high engagement and visibility, making a notable impact across key markets.
More Success stories
Gaming Week 2023
In May 2023, we launched a targeted TikTok campaign to drive awareness of Amazon Gaming Week and advertise a range of specific tech and gaming products. From sign-off to completion, this campaign was wrapped in just three weeks, but in that short time, through our optimised organic and paid distribution strategy, we generated some 2.7m content impressions and almost 100k in engagements - including 13k of link-clicks. Amazon was so impressed by the performance of our campaign, the quality of the campaign content, and the speed of delivery that they booked a much larger, multi-market campaign with us for the second Amazon Gaming week of the year.
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