Showing the world the future of football
With Saudi Arabia gaining attention in global football, the Saudi Arabian Football Federation wanted to extend the narrative beyond the game itself. The challenge was to weave the passion for football with the rich culture and hospitality of Saudi Arabia, presenting a more profound story to international audiences.
The Challenge
With Saudi Arabia gaining attention in global football, the Saudi Arabian Football Federation wanted to extend the narrative beyond the game itself. The challenge was to weave the passion for football with the rich culture and hospitality of Saudi Arabia, presenting a more profound story to international audiences.
The Solution
In partnership with Influencer, SAFF curated a cinematic creator experience across seven markets, taking audiences behind the scenes of major matches and into the heart of Saudi culture. This included electrifying stadium moments and immersive cultural experiences, such as starlit desert feasts, designed to shift perceptions about Saudi Arabia's role on the global stage.
The Results
The campaign reached nearly 60 million people worldwide, with 33.5 million audience engagements. With 6.5 million interactions and 359 assets posted across TikTok, Instagram, and YouTube, it successfully changed perceptions, highlighting Saudi Arabia's vision for the future of football.
More Success stories
Xbox Game Pass
Influencer and Xbox partnered with a selection 5 diverse PC gamers from both top tier and macro levels with highly engaged audiences in the US and UK to raise awareness and drive conversion of the new Friend Referral feature. The campaign focused specifically on PC gamers, rather than gamers in general, which required in depth sourcing and vetting processes but was driven through with the hope that the campaign outcome would resonate better with the more targeted audience. Because of this, the content created was authentic to each creator and their audience which led to a high level of diversity in creative that could then be pushed out in paid format. This campaign was executed in under 10 business days from kick-off to execution which required seamless communication and strict timelines. The campaign's performance metrics underscore the remarkable level of engagement it achieved, with over 34 million views across five pieces of content. An impressive 5.8 average watch time and a 25% 6-second view rate highlight the campaign's effectiveness in captivating the audience. This success demonstrates the importance of using authentic and relevant content, as well as integrating the brand through elements such as logos, text overlays, or audio to maintain audience attention. Through the success of this campaign Xbox has already renewed with us for future campaigns.
Your Army Needs You
The campaign aim was to challenge the stereotypes of millennials and persuade a creatively minded audience that a career in the The British Army was a viable option for them. To do so, we worked with a small group of highly creative influencers to produce 16 pieces of incredible content that challenged the stereotype of millennials as lazy and self-entitled. This content had a huge impact on the immediate audience, but it only reached 180,000 people so, to achieve the reach we required, we took the best performing content and boosted it with paid spend on Instagram. This approach saw us triple the reach of our content and deliver that perfect balance of both reach and impact amongst the target audience.
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