Creator First. Outcome Driven.

We partnered with a diverse range of beauty and lifestyle creators to drive awareness and drive product conversion for KISS Products around Amazon Prime Day by positioning KISS as the go-to brand for artificial nails and lashes. Creators were selected not only due to their beauty industry content experience but also established as KISS aficionadas, driving authentic and relatable content that their highly engaged audiences would positively react too. The results of this campaign show the true impact of selecting creators to deliver authentic and highly engaging content through an understanding of their audience and the brand’s mission. Through 5 pieces of content this campaign reached an audience of 5 million which was 81% above campaign target. The content itself drove 1.74M organic views and of those views 26% achieved a 6sec view rate. Engagement overall was extremely high at 10% which was 44% above target and this was all strategically planned, executed and set live within 12 business days from receiving the brief.

Influencer and Xbox partnered with a selection 5 diverse PC gamers from both top tier and macro levels with highly engaged audiences in the US and UK to raise awareness and drive conversion of the new Friend Referral feature. The campaign focused specifically on PC gamers, rather than gamers in general, which required in depth sourcing and vetting processes but was driven through with the hope that the campaign outcome would resonate better with the more targeted audience. Because of this, the content created was authentic to each creator and their audience which led to a high level of diversity in creative that could then be pushed out in paid format. This campaign was executed in under 10 business days from kick-off to execution which required seamless communication and strict timelines. The campaign's performance metrics underscore the remarkable level of engagement it achieved, with over 34 million views across five pieces of content. An impressive 5.8 average watch time and a 25% 6-second view rate highlight the campaign's effectiveness in captivating the audience. This success demonstrates the importance of using authentic and relevant content, as well as integrating the brand through elements such as logos, text overlays, or audio to maintain audience attention. Through the success of this campaign Xbox has already renewed with us for future campaigns.

For the launch of the new Channel 4 TV series Rise & Fall, we worked with some of TikTok’s most iconic comedy and lifestyle creators and duos with a combined audience of +9M such as; GK Barry, Moyo & Woody and Kleiny. Creators were tasked to compete in the Rise and Fall Branded Effect challenge, to drive talkability, encourage users to engage with the filter on TikTok, and in turn tune into the new show. The branded effect was built specifically for the show’s launch. The brief tasked us to find suitable creators who aligned with two personality groups ‘grafters and rulers’ as seen on the show. We were able to successfully tap into our knowledge of different communities on TikTok to find creators who represented both categories.

The goal of this campaign was to drive awareness and engagement to promote 16 unique flavours of Ocean Spray’s cranberry juice blends and create compelling content that exudes joy and harnesses the transformative power of feeling good.

The content created was humorous and engaging spanning across both organic and paid efforts. Consistent messaging was used through the call to action“What’s your Power Flavor” supported with natural product placement, but creativity freedom was encouraged and achieved, allowing the creators to keep true to their unique personalities and authenticity.
This campaign surpassed not only the KPIs originally set but industry standards themselves with these 3 pieces of content achieving huge engagement rate of 6% and view rate of 10 seconds. The reason for this success comes down to strategic creator selection. They were chosen as they possessed a captivating and bold personality, were unapologetically themselves, and lived life in an uplifting way that resonated with the essence of the Ocean Spray brand. Each creator pulled their audience in and encouraged them to share their power flavour and, to their success, the comment sections were filled almost exclusively with their audience’s favourite Ocean Spray flavours.

We were tasked with creating awareness of Costa’s new ready to drink range with an out of the box creative and our biggest budget to date. This campaign was highly focused on paid media assets and a first-for-brand YouTube Shorts trial. We gave creators on the campaign the task of celebrating the Ready to Drink range; matching their smooth drink quality by showcasing their talent in the smoothest and slickest way possible. To achieve that, we invited creators with special skills (video-editing, dancing, ice skating) to produce a smooth transition while having a Costa coffee. In line with this campaign we ran a Nielsen report to assess intent to purchase ready-to-drink coffee cans from Costa and the results were staggering! - Awareness of Costa was maintained at 3 in 5 when asked to name ready-to-drink coffee brands unprompted - Those exposed to the content had a 81% more favourable view of Costa’s ready-to-drink coffee range.

For two months this summer, Influencer was tasked with the end to end campaign execution of our fifth Influencer activation with Shark Ninja, driving awareness and increasing purchase intent of Shark FlexStyle, cementing it as the number 1 hot air tool on the market, across TikTok and Instagram.

The strategy content was focused around multiple summer themed activation themes which included holiday hair hacks, festival hair routines and ways to beat the frizz. The campaign was also supported by Shark’s sponsorship of Love Island. Over the two month of the campaign running, every element of the content over achieved to unprecedented levels. Across the 79 pieces content over 36K saves were generated which is unparalleled to any previous Shark campaign and Influencer campaigns of this size in general. The scale of these saves shows a strong intent for the audience to revisit the content on a continued basis keeping Shark FlexStyle front of mind and future purchases inevitable.

We were given the exciting challenge of increasing awareness of Malta as a top holiday destination for families, couples and solo travellers. The approach in achieving this goal was through focusing on particular tourist attractions, day trips to certain areas within Malta, top hotels and sought after restaurants. We also ran a competition to win a trip to Malta in order to drive higher engagement and actionable outcomes. The campaign itself was all created on the ground in Malta had a quick turnaround with all content being reviewed and live within 24 hours of creation. The campaigns impact revealed incredibly positive sentiment had been achieved in particular in regards to specific attractions and the idea of visiting Malta for a holiday destination. There was also extremely high engagement through link clicks to download individual creator bespoke itineraries and to enter the competition to win a trip to Malta. These combined outcomes proved the success of the campaign in driving awareness but more so overachieved through demonstrating in actual effect in positively influencing audiences behaviours and actions.

Across 2022 we worked with ITV on an exclusive ambassadorship programme that saw us executing both organic and paid creator content to raise awareness of ITV shows and the launch of ITVX. The organic element of the ambassador programme saw us work with over 30 creators who made premium content in exchange for in person ITV All Access experiences. This included press trips to such shows as the Love Island Villa and The Games studios, alongside interviewing actors from new-to-TV shows and ITV screenings.

Influencer partnered with the Saudi Tourism Authority to showcase the country being a top holiday destination for travellers post covid, where a lot of countries saw a drop in travel after the pandemic. In the space of two weeks from brief, the first group of creators travelled to the country for a 5 day trip to see the wonder Saudi has to offer and to explore a country that hasn’t been visited by many tourists. Since 2019, we partnered with Visit Saudi to showcase the country as a top holiday destination, most recently for post-covid holidaymakers. In the space of just two weeks, we had recruited over 30 content creators for a 5 day tour of Saudi, offering them the opportunity to explore parts of the country that many tourists had not yet had the chance to see. Across 2022 to 2023, we took over 300 content creators to Saudi on 26 individual trips, delivering more than 8x more content - and over 100 million more impressions - than forecast across Instagram, YouTube, and TikTok. We also supported 12 unique in-country events, including the Saudi Cup, the Middle Beast music festival, the F1, Formula E, and Riyadh Seasons. The result of the campaign was significant, with a GWI report showing that 60% of the audience who viewed our campaign content would now consider booking a holiday to Saudi, when they hadn’t done before.

In May 2023, we launched a targeted TikTok campaign to drive awareness of Amazon Gaming Week and advertise a range of specific tech and gaming products. From sign-off to completion, this campaign was wrapped in just three weeks, but in that short time, through our optimised organic and paid distribution strategy, we generated some 2.7m content impressions and almost 100k in engagements - including 13k of link-clicks. Amazon was so impressed by the performance of our campaign, the quality of the campaign content, and the speed of delivery that they booked a much larger, multi-market campaign with us for the second Amazon Gaming week of the year.