Ocean Spray US
The goal of this campaign was to drive awareness and engagement to promote 16 unique flavours of Ocean Spray’s cranberry juice blends and create compelling content that exudes joy and harnesses the transformative power of feeling good.
The content created was humorous and engaging spanning across both organic and paid efforts. Consistent messaging was used through the call to action“What’s your Power Flavor” supported with natural product placement, but creativity freedom was encouraged and achieved, allowing the creators to keep true to their unique personalities and authenticity.
This campaign surpassed not only the KPIs originally set but industry standards themselves with these 3 pieces of content achieving huge engagement rate of 6% and view rate of 10 seconds. The reason for this success comes down to strategic creator selection. They were chosen as they possessed a captivating and bold personality, were unapologetically themselves, and lived life in an uplifting way that resonated with the essence of the Ocean Spray brand. Each creator pulled their audience in and encouraged them to share their power flavour and, to their success, the comment sections were filled almost exclusively with their audience’s favourite Ocean Spray flavours.
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Real magic at meal time
Coca-Cola aimed to evoke the joy of shared mealtimes, not through traditional advertising but through authentic storytelling driven by creators. The campaign needed to resonate in five key European markets, requiring a nuanced understanding of each region's culture to maintain a unified global message.
Hot Takes On Hot Shakes
In 2023 Costa Coffee launched its groundbreaking new product, the Hot Milkshake with an “Unbelievable” themed influencer marketing campaign and supporting pop up in central London. The objectives were ambitious: to elevate awareness of the Hot Milkshake range and drive excitement around the launch, especially amongst Gen Z, resulting in increased footfall in stores. 11 carefully selected creators produced a vast range of content, which played on the theme of ‘unbelievable’, captivating audiences and sparking intrigue in the launch. From mind-bending special effects to jaw-dropping transformations, every piece of content showcased the Hot Milkshake in a truly unforgettable light. The results surpassed KPIs and Brand Lift studies revealed significant uplifts in awareness and action intent, especially among the brand’s target audience, firmly positioning Costa as an innovator in the drinks space.
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