Driving more tangible, scalable outcomes for brands
We're on a shared mission: to elevate your brand. This journey is fuelled by our strategic blend of human creativity and technological prowess, unlocking new dimensions across social media, creative content, data, and technology. Here's how we empower your teams:
We ensure creators are deeply aligned with your campaign goals, outcomes and your brand values at heart.
We bridge the gap between your brand teams and creators, sparking ideas that resonate with audiences and deliver impact at an impressive scale.
Every story deserves an audience. We adapt and distribute your content effectively across diverse social and entertainment platforms, leveraging both organic reach and paid strategies.
Leverage Waves Brands, our in-house platform, for real-time reporting and uncovering optimisation opportunities. We are not just measuring success — we are dissecting it for continuous campaign elevation.
Flexible ways of working
We are on a mission for creator campaigns to be judged in the same way as other media activations, regardless of channel or platform.
influencer activation partner
Effiicient campaign delivery for rapid turnarounds and time sensitive campaigns.
end-to-end influencer partner
Leverage the full capabilities of our business to deliver impactful influencer campaigns end-to-end.
influencer agency of record
Full service ongoing support and delivery of all your influencer marketing needs.
our approach
Fusing Creativity & Data: Illuminating Ideas with Insightful Intelligence
Our Impact Studio, utilises first and third-party insights to create bespoke creative concepts that fuel brand growth and deliver on your KPIs. Think of our Impact Studio as the engine powering your campaign's creativity. It's where insightful strategy and creative genius meet, guided by creator content specialists and platform experts. We craft innovative influencer executions paired with savvy distribution strategies to drive impact for our clients at scale.
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Proprietary Technology: Crafted for Creators & Brands
Discover Waves™, our in-house technology suite that fuels the creation and execution of every campaign. It's an innovation hub where data and insights converge, optimising the connection between creators and brands to forge superior audience experiences and drive remarkable campaign results. Waves™ isn't just tech; it's the pulse of our productivity.
- Plan: Efficiently select and approve creators
- Activate: Manage content flow at scale
- Measure: Real time campaign performance insight
- Intelligence: Access to first party creator insight
- Speed: Streamlined creator communication
- Data: API connection to social platforms
Measurement: Go beyond Likes and Impressions and discover True Human Influence™
Navigating the complex metrics of influencer marketing can feel like unraveling a web of contradictions. Multiple creators, diverse platforms and an overflow of competing metrics can obstruct the true influence of your campaigns. With Influencer, it's different. We've designed a suite of tools to streamline the measurement of creator campaigns, enabling you to understand the real impact. We go beyond 'vanity' metrics to illuminate the true influence of your marketing activity, shining a light on what matters most.
