Official Partners
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SOCIAL MEDIA

Embracing unsocial metrics: The new way to win at influencer marketing
Embracing unsocial metrics: The new way to win at influencer marketing
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Official Partners
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WE build meaningful relationships between brands and creators
We enable your brand to be seen at scale across digital; driving growth and guaranteed success.

Our purpose is to Make Waves; an idea seeded in the fact that our creators tell stories that build human connections, which set off waves of influence. These waves of influence become our data layers, from which we measure the impact. Our clients and creators make waves, we measure the impact.
The Influencer Team
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Trusted

By

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mars_logop_and_g_logohisense_logoHavas_logopepsico_logomedia_com_logoOmnicom_logoN26_logogroupon_logoocado_logooglivy_logomcdonalds_logoshelter_logostarbucks_logopantene_logowestfield_logovans_logosuperdry_logo
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uzypaws
38K
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Pantene
Pantene's Gold Series
Our aim was to highlight Pantene’s Gold Series as the go-to haircare range for women with afro hair. To celebrate the launch of three new products within the range, we invited 5 content creators to the Afro Hair and Beauty Live event in London, to learn about the products and tell their audience about them. We also worked with 4 other content creators, to produce content which showcased them using the product range at home.
9
Creators
397K
Audience
243K
Views
41.7K
Engagement
663
Saves
11%
View Rate
10.5%
Engagement Rate
58.3%
Impact Rate
PARIS.WITH.ME
PARIS.WITH.ME
123K
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Starbucks
Starbucks' Summer
The campaign aim was to produce genuine, summer-focused branded content that drove awareness of the Starbucks brand and helped to spark a conversation among the brand's target audience around their favourite summer activities. To do so, we worked with 8 of France’s most creative lifestyle creators, who showed their audience just how the Starbucks brand and their favourite Starbucks’ products fitted into their summer activities.
8
Creators
762K
Audience
1.3M
Reach
197K
Engagement
28.7%
Reach Rate
4.1%
Engagement Rate
38.0%
Impact Rate
petertarka
petertarka
157K
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Arto LIFEWTR
Arto LIFEWTR: Launch
The campaign aim was to promote the launch of the Arto LIFEWTR and their mission to provide a canvas for emerging artists. The bottles featured designs from Yinka Ilori, Craig & Karl and Lynnie.z. To do so, we worked with 21 artist creators who each created content inspired by the Atro LIFEWTR bottles. Each creator produced unique and original artwork, with 5 artists from the campaign and 2 additional lifestyle creators also attending the Arto LIFEWTR press launch event.
24
Creators
2.1M
Audience
2.0M
Reach
181K
Engagement
14.0%
Reach Rate
1.2%
Engagement Rate
23.9%
Impact Rate
aa.vision
aa.vision
48.2K
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The British Army
Your Army Needs You
The campaign aim was to challenge the stereotypes of millennials and persuade a creatively minded audience that a career in the The British Army was a viable option for them. To do so, we worked with a small group of highly creative influencers to produce 16 pieces of incredible content that challenged the stereotype of millennials as lazy and self-entitled. This content had a huge impact on the immediate audience, but it only reached 180,000 people so, to achieve the reach we required, we took the best performing content and boosted it with paid spend on Instagram. This approach saw us triple the reach of our content and deliver that perfect balance of both reach and impact amongst the target audience.
7
Creators
220K
Audience
658K
Reach
18K
Engagements
66%
Reach rate
3.9%
Engagement Rate
15.0%
Impact Rate
navkhuttan
navkhuttan
95.5K
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boohoo Man
Quavo x boohooMAN
The campaign aim was to launch BoohooMAN's first ‘Face Of’ 2019; a new series of collaborations, with well-known personalities, designers, musicians, and sports stars. This campaign focused on generating awareness of Boohoo’s collaboration with US-rapper, Quavo. To do so, we worked with 43 of the UK’s coolest male fashion and lifestyle creators, who drove their audience to check out the collection on the BoohooMAN website.
43
Creators
1.1M
Reach
246K
Engagement
15.6%
Reach Rate
6.3%
Engagement Rate
2.9K
Saves
3.1K
Clicks
16.6%
Impact Rate

Strategy

Creative strategies that are guaranteed to achieve business goals
Data and insights-based creative strategies, which combine influencer marketing with paid media distribution to produce campaigns that are fully-optimised to achieve specific business goals and a guaranteed return on investment.
Don't take it from us; take it from our awards.
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Data

Campaigns powered by advanced analysis
Our advanced campaign analysis scrutinises every campaign metric available, providing you with a deep understanding of the psychological needs, desires, and drivers of creators, their audience, and your brand portfolio and allowing us to power our creator recommendations, and measure the impact of our campaigns.

Technology

Combining data and intelligence to demonstrate ROI
Influencer’s end-to-end influencer marketing platform, Waves, is an end-to-end campaign management platform that provides brands and agencies with a clear understanding of their ROI through real-time campaign data and insights, dynamic creator tracking, approval functionality, Including data transparency and proof of success.
Are you ready to make
Waves?
Are you ready to make
Waves?