WE build meaningful relationships between brands and creators
We enable your brand to be seen at scale across digital; driving growth and guaranteed success.
Our purpose is to Make Waves; an idea seeded in the fact that our creators tell stories that build human connections, which set off waves of influence. These waves of influence become our data layers, from which we measure the impact. Our clients and creators make waves, we measure the impact.
The campaign aim was to generate brand awareness for Shelter and saw us partner with gaming creators together who went live on Twitch for a minimum of 4 hours, encouraging their audience to donate to Shelter. We worked with 2 creators who embraced the campaign concept and got their followers together to spread the conversation around Shelter and drive donations via their Instagram, Twitter and Twitch accounts.
Taking PrettyLittleThing Worldwide
PrettyLittleThing are one of the success stories of British business in recent years. But they didn't want to stop there. We worked with PrettyLittleThing to take the fashion brand to the rest of the world. To do so, we worked with over 70 of the biggest YouTubers in 8 countries across the world - from Australia to France, Ireland to the USA, delivering over 16 hours of YouTube and Instagram video content that put the PrettyLittleThing brand in the hands (and on the bodies) of some of the most stylish female fashion vloggers out there.
Pieces of content
Spice Girls x Walkers #BestEverFan
The campaign aim was to get the UK even more excited about the Spice Girls Reunion Tour than they already were and to raise awareness of Walkers & the Spice Girls hunt to find their best ever fan. To do so, we teamed up with 2 of the funniest creators out there - Arron Crascall and Kevin Freshwater - to create some truly creative, truly compelling content that inspired people to get online and show how much of a Spice Girls fan they really are.
BBC Earth: Seven Worlds, One Planet
There were two aims of this campaign. The first was to use creators to spread awareness of the first episode of BBC Earth’s new series, Seven Worlds One Planet. The second was to drive audience members to BBC Earth’s YouTube channel where they could watch extra behind the scenes footage. To achieve these aims, we worked with 4 creators who have an interest in creating awareness of the current state of the planet, in order to spread awareness over both Instagram and Twitter. Each creator also filmed their live reactions so the BBC could produce a montage for their social media channels. This campaign was a quick turnaround with amazing results.
Pantene's Gold Series
Our aim was to highlight Pantene’s Gold Series as the go-to haircare range for women with afro hair. To celebrate the launch of three new products within the range, we invited 5 content creators to the Afro Hair and Beauty Live event in London, to learn about the products and tell their audience about them. We also worked with 4 other content creators, to produce content which showcased them using the product range at home.
Creative strategies that are guaranteed to achieve business goals
Insights-based creative strategies, which combine influencer marketing with paid media distribution to produce campaigns that are fully-optimised to achieve specific business goals and a guaranteed return on investment.
Our advanced campaign analysis scrutinises every campaign metric available, providing you with a deep understanding of the psychological needs, desires, and drivers of creators, their audience, and your brand portfolio and allowing us to power our creator recommendations, and measure the impact of our campaigns.
Combining insights and intelligence to demonstrate ROI
Influencer’s end-to-end influencer marketing platform, Waves, is an end-to-end campaign management platform that provides brands and agencies with a clear understanding of their ROI through real-time campaign insights, dynamic creator tracking, approval functionality, Including data transparency and proof of success.