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UNITING PEOPLE POWER WITH PLATFORM POWER FOR INFLUENCER MARKETING WITH SPEED AND IMPACT
Influencer is a data-led, global influencer marketing business.

Our end-to-end Influencer Marketing Platform & Data-led Impact Studio turns a creators’ audiences into a brands’ consumers - at scale.

Influencer is obsessed with understanding True Human Influence, the more tangible outcomes that creators drive - beyond likes and comments.
The Influencer Team
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We are proud official global marketing partners
We are proud official global marketing partners

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Playtika
Driving Downloads With Playtika
We teamed up with Playtika to create awareness and deliver installs of their World Series Of Poker (WSOP) app. We worked with a variety of creators across multiple industries including professional poker players, magicians and lifestyle creators to produce high quality content across Instagram and YouTube. In total, we worked with 7 creators based across the US who encouraged their audiences to download and play WSOP. The YouTube creators posted unboxing content and hosted a competition to win a professional poker kit, whilst the Instagram creators challenged their followers to join them at their own table in the app to play a game together. In order to drive installs across the campaign, we amplified the campaign’s reach through paid media, which capitalised on the creator’s own audiences and delivered the frequency required to maximise installs.
7
Creators
78
Total content
25M
Impressions
16.5K
Installs
Iomadiah
Iomadiah
18.3k
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Shelter
Level Up with Shelter
The campaign aim was to generate brand awareness for Shelter and saw us partner with gaming creators together who went live on Twitch for a minimum of 4 hours, encouraging their audience to donate to Shelter. We worked with 2 creators who embraced the campaign concept and got their followers together to spread the conversation around Shelter and drive donations via their Instagram, Twitter and Twitch accounts.
2
Creators
329k
Audience
38.5k
reach
3.6k
engagements
22x
content created
1.8m
Cumulative audience
89.5k
impressions
4.9%
impression rate
justusf_hansen
justusf_hansen
396K
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TM Lewin
T.M Lewin Back to Work
The aim of this end of summer campaign was to showcase T.M Lewin’s latest Back To Work range. To do so, we collaborated with 10 of the world’s most stylish male fashion creators, each of whom styled T.M. Lewin’s range in their own, unique way, and showed their audience that T.M. Lewin is a great choice for smart and smart-casual work clothing.
10
Creators
2.6M
Audience
1.2M
Reach
132K
Engagement
9.0%
Reach Rate
4.1%
Engagement Rate
26.9%
Impact Rate
Josh Pieters
Josh Pieters
308K
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Now TV
Christmas x Crimbo Limbo
The aim of this campaign was to spread the message that NOW TV is full of Christmas-worthy entertainment, highlighting the movie classics and must-see blockbusters available via the NOW TV app during the Christmas period. To do so, we worked with a variety of creators on a selection of tweets that went live both before Christmas and during the Crimbo Limbo period, featuring various types of media and film tips.
15
Creators
1.4M
Audience
58%
UK Based
45x
Pieces of content
698
Link Clicks
800K
Impressions
3.6M
Cumulative Audience
4p
Per Impression
PARIS.WITH.ME
PARIS.WITH.ME
123K
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Starbucks
Starbucks' Summer
The campaign aim was to produce genuine, summer-focused branded content that drove awareness of the Starbucks brand and helped to spark a conversation among the brand's target audience around their favourite summer activities. To do so, we worked with 8 of France’s most creative lifestyle creators, who showed their audience just how the Starbucks brand and their favourite Starbucks’ products fitted into their summer activities.
8
Creators
762K
Audience
1.3M
Reach
197K
Engagement
28.7%
Reach Rate
4.1%
Engagement Rate
38.0%
Impact Rate

Impact Studio

Creative strategies that are guaranteed to achieve business goals
Insights-based creative strategies, which combine influencer marketing with paid media distribution to produce campaigns that are fully-optimised to achieve specific business goals and a guaranteed return on investment.
Don't take it from us; take it from our awards.
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Insights

Campaigns powered by advanced analysis
Our advanced campaign analysis scrutinises every campaign metric available, providing you with a deep understanding of the psychological needs, desires, and drivers of creators, their audience, and your brand portfolio and allowing us to power our creator recommendations, and measure the impact of our campaigns.

Technology

Combining insights and intelligence to demonstrate ROI
Influencer’s end-to-end influencer marketing platform, Waves, is an end-to-end campaign management platform that provides brands and agencies with a clear understanding of their ROI through real-time campaign insights, dynamic creator tracking, approval functionality, Including data transparency and proof of success.
Are you ready to make
Waves?
Are you ready to make
Waves?