WE build meaningful relationships between brands and creators
We enable your brand to be seen at scale across digital; driving growth and guaranteed success.
Our purpose is to Make Waves; an idea seeded in the fact that our creators tell stories that build human connections, which set off waves of influence. These waves of influence become our data layers, from which we measure the impact. Our clients and creators make waves, we measure the impact.
Our aim was to highlight Pantene’s Gold Series as the go-to haircare range for women with afro hair. To celebrate the launch of three new products within the range, we invited 5 content creators to the Afro Hair and Beauty Live event in London, to learn about the products and tell their audience about them. We also worked with 4 other content creators, to produce content which showcased them using the product range at home.
The campaign aim was to produce genuine, summer-focused branded content that drove awareness of the Starbucks brand and helped to spark a conversation among the brand's target audience around their favourite summer activities. To do so, we worked with 8 of France’s most creative lifestyle creators, who showed their audience just how the Starbucks brand and their favourite Starbucks’ products fitted into their summer activities.
Arto LIFEWTR: Launch
The campaign aim was to promote the launch of the Arto LIFEWTR and their mission to provide a canvas for emerging artists. The bottles featured designs from Yinka Ilori, Craig & Karl and Lynnie.z. To do so, we worked with 21 artist creators who each created content inspired by the Atro LIFEWTR bottles. Each creator produced unique and original artwork, with 5 artists from the campaign and 2 additional lifestyle creators also attending the Arto LIFEWTR press launch event.
The British Army
Your Army Needs You
The campaign aim was to challenge the stereotypes of millennials and persuade a creatively minded audience that a career in the The British Army was a viable option for them. To do so, we worked with a small group of highly creative influencers to produce 16 pieces of incredible content that challenged the stereotype of millennials as lazy and self-entitled. This content had a huge impact on the immediate audience, but it only reached 180,000 people so, to achieve the reach we required, we took the best performing content and boosted it with paid spend on Instagram. This approach saw us triple the reach of our content and deliver that perfect balance of both reach and impact amongst the target audience.
Quavo x boohooMAN
The campaign aim was to launch BoohooMAN's first ‘Face Of’ 2019; a new series of collaborations, with well-known personalities, designers, musicians, and sports stars. This campaign focused on generating awareness of Boohoo’s collaboration with US-rapper, Quavo. To do so, we worked with 43 of the UK’s coolest male fashion and lifestyle creators, who drove their audience to check out the collection on the BoohooMAN website.
Influencer translates top level media strategies into award winning influencer campaigns that align with key brand KPIs. Our strategies are underpinned by insights gathered from historical campaign data and industry market relevance, and translated by our data scientists and in-house creative strategy team, taking into consideration your brand’s key trends and seasonality, to produce campaigns that build meaningful relationships between brands and creators.
Our technology and workflows enable brands to run campaigns efficiently with impact. Creator Matchmaking via our Creator Recommendation Engine, powered by 1st party creator data and historical campaign insights. Campaign Management including full Creator & Content Approval, Creator Contract Management, Creator Payments, and Rights & Usage Management. Distribution enhances campaigns at scale, as assets produced are posted organically or reach is maximised through paid channels. Reporting & Analysis through official API integrations, live tracking and in-house impact scoring, and enhanced by our 3rd party partners. Influencer is the intersection between extraordinary creativity and exceptional technology.