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Make waves.

Human creativity + Intelligent global data

Our

Mission

To build meaningful relationships between brands and creators
Influencer is an influencer marketing solution that combines human creativity with intelligent global data to build meaningful relationships between brands and creators. Our purpose is to Make Waves; an idea seeded in the fact that our creators tell stories that build human connections, which set off waves of influence. These waves of influence become our data layers, from which we measure the impact. Our clients and creators make waves, we measure the impact.
The Influencer Team

Trusted

By

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uzypaws
38K
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Pantene
Pantene's Gold Series
Our aim was to highlight Pantene’s Gold Series as the go-to haircare range for women with afro hair. To celebrate the launch of three new products within the range, we invited 5 content creators to the Afro Hair and Beauty Live event in London, to learn about the products and tell their audience about them. We also worked with 4 other content creators, to produce content which showcased them using the product range at home.
9
Creators
397K
Audience
243K
Views
41.7K
Engagement
663
Saves
11%
View Rate
10.5%
Engagement Rate
58.3%
Impact Rate
PARIS.WITH.ME
123K
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Starbucks
Starbucks' Summer
The campaign aim was to produce genuine, summer-focused branded content that drove awareness of the Starbucks brand and helped to spark a conversation among the brand's target audience around their favourite summer activities. To do so, we worked with 8 of France’s most creative lifestyle creators, who showed their audience just how the Starbucks brand and their favourite Starbucks’ products fitted into their summer activities.
8
Creators
762K
Audience
1.3M
Reach
197K
Engagement
28.7%
Reach Rate
4.1%
Engagement Rate
38.0%
Impact Rate
petertarka
157K
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Arto LIFEWTR
Arto LIFEWTR: Launch
The campaign aim was to promote the launch of the Arto LIFEWTR and their mission to provide a canvas for emerging artists. The bottles featured designs from Yinka Ilori, Craig & Karl and Lynnie.z. To do so, we worked with 21 artist creators who each created content inspired by the Atro LIFEWTR bottles. Each creator produced unique and original artwork, with 5 artists from the campaign and 2 additional lifestyle creators also attending the Arto LIFEWTR press launch event.
24
Creators
2.1M
Audience
2.0M
Reach
181K
Engagement
14.0%
Reach Rate
1.2%
Engagement Rate
23.9%
Impact Rate
aa.vision
48.2K
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The British Army
Your Army Needs You
The campaign aim was to challenge the stereotypes of millennials and persuade a creatively minded audience that a career in the The British Army was a viable option for them. To do so, we worked with a small group of highly creative influencers to produce 16 pieces of incredible content that challenged the stereotype of millennials as lazy and self-entitled. This content had a huge impact on the immediate audience, but it only reached 180,000 people so, to achieve the reach we required, we took the best performing content and boosted it with paid spend on Instagram. This approach saw us triple the reach of our content and deliver that perfect balance of both reach and impact amongst the target audience.
7
Creators
220K
Audience
658K
Reach
18K
Engagements
66%
Reach rate
3.9%
Engagement Rate
15.0%
Impact Rate
navkhuttan
95.5K
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boohoo Man
Quavo x boohooMAN
The campaign aim was to launch BoohooMAN's first ‘Face Of’ 2019; a new series of collaborations, with well-known personalities, designers, musicians, and sports stars. This campaign focused on generating awareness of Boohoo’s collaboration with US-rapper, Quavo. To do so, we worked with 43 of the UK’s coolest male fashion and lifestyle creators, who drove their audience to check out the collection on the BoohooMAN website.
43
Creators
1.1M
Reach
246K
Engagement
15.6%
Reach Rate
6.3%
Engagement Rate
2.9K
Saves
3.1K
Clicks
16.6%
Impact Rate
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Award Winning

Strategy

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Influencer translates top level media strategies into award winning influencer campaigns that align with key brand KPIs. 

Our strategies are underpinned by insights gathered from historical campaign data and industry market relevance, and translated by our data scientists and
in-house creative strategy team, taking into consideration your brand’s key trends and seasonality, to produce campaigns that build meaningful
relationships between brands and creators. 
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Ground Breaking

Technology

Influencer’s full service technology enables brands and agencies to run campaigns with impact. 

Creator Matchmaking via our Creator Recommendation Engine, powered by 1st party creator data and historical campaign insights.
Campaign Management including full Creator & Content Approval, Creator Contract Management, Creator Payments, and Rights & Usage Management. 
Distribution enhances campaigns at scale, as assets produced are posted organically or reach is maximised through paid channels.
Reporting & Analysis through official API integrations, live tracking and in-house impact scoring, and enhanced by our 3rd party partners. 

Influencer is the intersection between extraordinary creativity and exceptional technology.
Are you ready to make
Waves?
Are you ready to make
Waves?
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