We harness the power of creators to drive True Human InfluenceTM

We're Influencer, the originators of influencer marketing. A global agency, founded by creators.

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Our work

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We were tasked with creating awareness of Costa’s new ready to drink range with an out of the box creative and our biggest budget to date. This campaign was highly focused on paid media assets and a first-for-brand YouTube Shorts trial. We gave creators on the campaign the task of celebrating the Ready to Drink range; matching their smooth drink quality by showcasing their talent in the smoothest and slickest way possible. To achieve that, we invited creators with special skills (video-editing, dancing, ice skating) to produce a smooth transition while having a Costa coffee. In line with this campaign we ran a Nielsen report to assess intent to purchase ready-to-drink coffee cans from Costa and the results were staggering! - Awareness of Costa was maintained at 3 in 5 when asked to name ready-to-drink coffee brands unprompted - Those exposed to the content had a 81% more favourable view of Costa’s ready-to-drink coffee range - Of those exposed and had purchased Costa within the last 2 months, nearly 9 in 10 were likely to recommend Costa’s ready-to-drink coffee - 10% uplift in intent to buy amongst 25-35s, who may find on the go drinks more appealing to fit their busier lifestyles.

Costa ready to drink range

13.8 million
Reach
7.3 million
Impressions
16.8 million
Video views
Influencer partnered with Coca-Cola to generate global buzz around Coca-Cola Zero Sugar. Our mission was to help the soft drink behemoth capitalise on their TV-marketing campaign starring Gigi Hadid by inspiring creators around the world to post content all on the same day, making this our most extensive global campaign to date! Were we excited? You bet. With the theme for the campaign focused around the "Recipe for Magic” over 120 creators across the globe went all out to create over 300 pieces of content with their take on magic, from a family Sunday lunch to a friends' hangout on Friday night. Our biggest challenge but also our biggest achievement was executing at a global scale across all five continents but this diversity led to a rich palette of global content that created a tidal wave of engagement for Coca-Cola across the seven seas.

Magical outcomes for Coca cola

120
Creators
+300
Pieces of content
172 million
Impressions
+50 million
Video views
In May 2023, we launched a targeted TikTok campaign to drive awareness of Amazon Gaming Week and advertise a range of specific tech and gaming products. From sign-off to completion, this campaign was wrapped in just three weeks, but in that short time, through our optimised organic and paid distribution strategy, we generated some 2.7m content impressions and almost 100k in engagements - including 13k of link-clicks. Amazon was so impressed by the performance of our campaign, the quality of the campaign content, and the speed of delivery that they booked a much larger, multi-market campaign with us for the second Amazon Gaming week of the year.

Gaming Week 2023

190K
Audience size
2.7M
Impressions
77.6K
Engagement
13K+
Link clicks
Google Pixel rewrote the playbook for impactful creator marketing by engaging with creators in an “always-on” strategy. Their approach to generating evergreen content was to capture brand and product moments through over 180 loyal ambassadors who have a deep, long-term relationship with Google Pixel. The result was a myriad of authentic content their followers couldn’t resist. With the support of our dedicated Google team curated in 2021, Influencer amassed a vibrant roster of creators deployed across various media formats — all leading to stronger loyalty, superior engagement, and more creators at the heart of the Google Pixel brand. The creativity of the #TeamPixel ambassadors is the cornerstone of this successful creator marketing strategy. Their stories, where Google Pixel is a magical tool, resonate because they are authentic, which builds trust and loyalty. The success of this approach catalyzed a transformative extension of Google Pixel's ambassador reach — from simply being social channel stars to becoming influential figures across TV ads, events, and primary marketing channels. Recognizing their immense potential, Google Pixel amplified their ambassador-led marketing efforts, making these vibrant personalities the powerhouse behind the brand's remarkable marketing success. They didn't just see the opportunity — they seized it with conviction.

Google Pixel Multi-Channel Masterstroke

$40M+
EMV
90M
Impressions and views
5K
Earned pieces of content
600+
PR send outs
Trusted by industry leaders

“I have been working with Influencer on ASOS, and it is a joy working with them! They are super responsive, pay great attention to detail, very efficient and deliver stellar work. It’s no wonder ASOS have already renewed (and scaled) their partnership twice! And it helps that they're so nice as well!”

“It's been an absolute pleasure to work with this incredible team. They have provided immense support over the past months on 3 different markets across multiple product categories. Their kindness, proactiveness and professionalism have resulted into great campaign results.”

“It's been an absolute pleasure to work with Influencer and your incredible team. You all provided immense support over the Castillo de Ibiza campaign, offering invaluable advice and support as we worked on the product launch...... that exceeded both our agreed KPIs and expectations.”

“Influencer played an important role in the marketing strategy that led to the successful launch of ITV's new streaming platform, ITVX. The team were passionate, knowledgeable and efficient ensuring that we were able to deliver the best campaign possible.”

Our Approach

ideas

Where Creativity Meets Data, Magic Happens

Imagine the boldness of creativity fuelled by the precision of analytics, guided by your brand’s unique purpose — that's the Influencer way. We design impactful campaigns that captivate attention, inspire action, and boost CTR, views, and conversions. Bringing your bespoke creative strategy to life for game-changing commercial performance.

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EXECUTIONAL EXCELLENCE

Agility, trust and effectiveness

We’re rewriting the narrative of influencer marketing by uniting your brand with passionate creators who align with your purpose. As trusted partners and guardians of your brand we build and execute campaigns across every timeline, scope and requirement.

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measurement

Transforming Data into Growth

At Influencer, we don't just reference data — we bring it to life. Our Influencer Marketing Platform and Impact Studio help us transform data into actionable strategies, morphing followers into dedicated customers. We work with you to determine which KPI's matter most and refocus your efforts there.

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marketing reports to equip your team with the most relevant insights

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From Awareness to Action
Unsocial Media
Home Sweet Home
The New Recipe for Success in Influencer Marketing
The Changing Face of FMCG Industry
Under the Influence
The Age of Influence

Our Team

Meet the powerhouse of Influencer: a dynamic team of dreamers, makers, and game changers, reshaping the future of marketing. With a collective passion and unique expertise, our people turn data into action, creativity into impact, and new ideas into new realities.

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JOIN INFLUENCER & TIKTOK FOR A LIVE WEBINAR ON 12/06/23 DISCUSSING HOW BRANDS CAN PARTNER WITH CREATORS TO DRIVE TRUE HUMAN INFLUENCE OUTCOMES AT EVERY STAGE OF THE FUNNEL BASED ON INSIGHTS FROM OUR LATEST REPORT

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