Emotional Intelligence:

June 17, 2024
Creators are experts in producing content that grabs their followers’ attention and drives a strong emotional reaction. However, there is still a knowledge gap around how to create content that will drive an emotional response; why emotive content is the way to achieving consumer action; and how to use emotional content to increase brand memory.

Creators are experts in producing content that grabs their followers’ attention and drives a strong emotional reaction. However, there is still a knowledge gap around how to create content that will drive an emotional response; why emotive content is the way to achieving consumer action; and how to use emotional content to increase brand memory.

Influencer’s True Human Influence framework has set a standard for influencer marketing measurement, making it comparable to traditional marketing channels and offering a comprehensive view of campaign success. True Human Influence 2.0 introduces an even more nuanced approach, capturing both the conscious and subconscious impacts of our campaigns. As we move into this next phase, we are proud to partner with Element Human to delve even deeper into the emotional impact that creator content has on audiences and offer actionable insights, empowering brands to maximise the impact of their influencer marketing campaigns.

more resources

Impact Studio Drop #10: Genny LecImpact Studio Drop #10: Genny Lec
Drops

Impact Studio Drop #10: Genny Lec

Welcome to Impact Studio Drop #10, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
Ella Munn
Ella Munn
July 10, 2024
New Study Reveals Emotional Impact of Creator Content on Consumer ActionNew Study Reveals Emotional Impact of Creator Content on Consumer Action
Resources for Brands

New Study Reveals Emotional Impact of Creator Content on Consumer Action

A new study exploring the emotional impact of creator content has revealed the profound influence that creators have on consumer actions including brand consideration, purchase intent, and recommendation.
Hester Bates
Hester Bates
June 26, 2024

ready to make waves?

Emotional Intelligence:

The Power Of Creators In Evoking Emotion & Why It Matters
In partnership with

Creators are experts in producing content that grabs their followers’ attention and drives a strong emotional reaction. However, there is still a knowledge gap around how to create content that will drive an emotional response; why emotive content is the way to achieving consumer action; and how to use emotional content to increase brand memory. Influencer’s True Human Influence framework has set a standard for influencer marketing measurement, making it comparable to traditional marketing channels and offering a comprehensive view of campaign success. True Human Influence 2.0 introduces an even more nuanced approach, capturing both the conscious and subconscious impacts of our campaigns. As we move into this next phase, we are proud to partner with Element Human to delve even deeper into the emotional impact that creator content has on audiences and offer actionable insights, empowering brands to maximise the impact of their influencer marketing campaigns.

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