news, articles, and insights from the influencer team
In the News
New Creator Economy report urges brands to think like Creators - or risk being left behind.
In a digital economy oversaturated with content but underdelivering on human connection, many brands are struggling to keep up with audiences who scroll past anything that doesn’t feel real. Today, Influencer, an official marketing partner of YouTube, TikTok, Snap, and Meta, is helping to bridge the gap between traditional brand systems and creator instincts.
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Blog
Celebrating Pride Month Together
This June, we're coming together through a series of events that spotlight LGBTQi+ creators, educate and inspire, and foster allyship in our workplace and beyond.
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In the News
Influencer Partners with The Marketing Academy to Support the Next Generation of Industry Leaders
We’re pleased to announce our partnership with The Marketing Academy, an organisation known for developing the next generation of marketing leaders.
Resources for Brands
Your Next Creator Could Be Playing This March: How brands can engage audiences through players
The games are on TV, but all the fandom is happening on social.
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Resources for Brands
CES 2025: Creators Are Shaping the Future of Advertising and Audience Engagement
Dive into our key takeaways, where we explore the trends shaping how advertising continues to evolve in a dynamic and ever-changing digital landscape.
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Resources for Brands
Beyond The Big Game: How To Play In New Advertising Spaces And Win Big With Consumers
The playbook is drafted & players are ready, but here's how to make your brand the real MVP.
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Resources for Brands
Holiday Rewind
How to tap into nostalgic holiday traditions to connect with Gen Z and Millennials in a way that resonates with a modern appeal.
Resources for Brands
From Jingle Bells To Shopping Spells: Unlock Creator Magic For A Holiday Season Like No Other
Unlock the power of creators, and you’ll not only navigate the challenges of this holiday season but also build lasting connections with your audience.
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