news, articles, and insights from the influencer team

All
Impact Studio Drop #2: Sport's New Commentators
Blog

Impact Studio Drop #2: Sport's New Commentators

This week, Super Bowl hype has taken over the internet. But with the Olympics, Paralympics, Euros, T20 World Cups and more inbound it’s just one in a series of massive sporting events on the horizon for 2024...
Ella Munn
February 14, 2024
Impact Studio Drop #1: Creators For Good
Blog

Impact Studio Drop #1: Creators For Good

We're thrilled to introduce you to the first ever Impact Studio Drop - a new bi-weekly series from Influencer’s in-house creative and strategy team...
Ella Munn
January 31, 2024
2024 Influencer Marketing Predictions by Influencer's Impact Studio
Blog

2024 Influencer Marketing Predictions by Influencer's Impact Studio

In a world increasingly dominated by algorithms and AI, the role for creators in driving relevance, credibility and authenticity will be greater than ever...
Ella Munn
December 20, 2023
Influencer agency adopts brand lift metrics across campaigns to address measurement challenges
Blog

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

Influencer marketing has grown up, and agency Influencer is making sure its measurement does too. The agency is championing change in its partnership with ThisThat, setting a new standard and challenging industry-wide measurement concerns head-on.
Luke Barnes
October 3, 2023
Influencer marks its commitment to making the influencer marketing industry more sustainable
Blog

Influencer marks its commitment to making the influencer marketing industry more sustainable

Commitment to improving environmental and social performance isn’t something achieved by a short-term fix. In becoming a certified B Corporation, influencer marketing agency Influencer is taking long-term change seriously and hoping to lead the industry by example...
Luke Barnes
September 28, 2023
Influencer launches new influencer marketing solution guaranteeing results and ensuring brands can maximize their budgets at the same time
Blog

Influencer launches new influencer marketing solution guaranteeing results and ensuring brands can maximize their budgets at the same time

Via “Amplify,” brands of all sizes can now execute influencer marketing campaigns with guaranteed reach, efficiency and results.
Luke Barnes
September 27, 2023
True Human Influence™: leveling up influencer marketing measurement
Blog

True Human Influence™: leveling up influencer marketing measurement

The greatest marketing comes from those that you know. When you’re looking for your next purchase, friends and family that you trust, telling you about something they love, will always be more convincing than an impersonal ad.
Ben Jeffries
August 17, 2023
Beyond likes and impressions: How measurement is unlocking the power of influencer marketing
Blog

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

As influencer marketing matures, it has moved from being perceived as an experimental marketing activation to being an established part of brands’ long term marketing strategies. Now, it is settling into its new stage of maturity as a marketing solution that drives customer engagement at every point in the marketing funnel. With this new level of maturity comes new perceived challenges, namely measurement. 
Anna White
July 21, 2023
Influencer’s Female Leaders: In Conversation With
Blog

Influencer’s Female Leaders: In Conversation With

The role of women in the media landscape has changed immensely over the past few years. Influencer marketing, having barely existed 10 ...
Katie Gill
July 4, 2023

ready to make waves?