![](https://cdn.prod.website-files.com/64a3d43ff2b9dad5135a9d90/64bd3a8f7b08937b0634f7ac_hub%20header%20img.webp)
news, articles, and insights from the influencer team
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/667d30e0683ea93bae3d6a24_NEW%20STUDY%20FROM.webp)
![New Study Reveals Emotional Impact of Creator Content on Consumer Action](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/667d30e0683ea93bae3d6a24_NEW%20STUDY%20FROM.webp)
Resources for Brands
New Study Reveals Emotional Impact of Creator Content on Consumer Action
A new study exploring the emotional impact of creator content has revealed the profound influence that creators have on consumer actions including brand consideration, purchase intent, and recommendation.
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/66617ed77b37f701e15cfc0a_DROP9_Web_Thumbnail%20(1).webp)
![Impact Studio Drop #09: Value Exchange](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/66617e9cd72b998ba795b2e7_DROP9_Header%20(1)%20(1).webp)
Drops
Impact Studio Drop #09: Value Exchange
Welcome to Impact Studio Drop #09, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/664613f841c6fca848dd143d_Creatorseverywhere%20_Thumbnail.webp)
![Impact Studio Drop #08: Creators Everywhere](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/664613f1513da5aa35f02601_Creatorseverywhere_Header-min.webp)
Drops
Impact Studio Drop #08: Creators Everywhere
Welcome to Impact Studio Drop #08, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
![Influencer Joins IMTB](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6632235ef290a4b4ed25bf60_IMTB%20Website%20Thumbnail.webp)
In the News
Influencer Joins IMTB
Influencer, the global influencer marketing agency co-founded by Caspar Lee and Ben Jeffries, has joined the Influencer Marketing Trade Body (IMTB) as its newest member.
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6630eb2814de754691535fa6_Snap-Star-Collab-still.webp)
![Snap announces new agency partnership for Snap Star Collab Studios](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6630eb2814de754691535fa6_Snap-Star-Collab-still.webp)
In the News
Snap announces new agency partnership for Snap Star Collab Studios
Snapchat continues to pioneer innovative ways for brands to connect with audiences through its Snap Star Collab Studio, and this week marks a significant milestone with the announcement of new official UK partnerships.
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6646033c07afbedf45cff4a8_Metamodernism%20_Thumbnail.webp)
![Impact Studio #7: Metamodern Conversations](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/662783e2b61df4624c105586_Metamodernism_Header.webp)
Drops
Impact Studio #7: Metamodern Conversations
Welcome to Impact Studio Drop #07, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/6645de152fe3df014cfd5ac0_Sonic%20Identity%20-%20Thumbnail%20(1).webp)
![Impact Studio #6: Sonic Identity](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/66168e34de9d44b8f2d191b0_Sonic%20Identity%20-%20Header-min.webp)
Drops
Impact Studio #6: Sonic Identity
Welcome to Impact Studio Drop #06, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.