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The Holiday Rewind is all about helping brands tap into the nostalgia that gets Gen Z and Millennials in the holiday spirit. This group grew up watching Elf, A Christmas Carol, and even Harry Potter, and those films have stuck with them, shaping how they celebrate, shop, and share during the season.
This playbook dives into that magic, showing how brands can connect with these audiences by leveraging social media and creators to bring their holiday campaigns to life in fun, authentic ways that speak to their modern traditions and habits.
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