Breaking Traditions

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Impact Studio Drop #10: Genny LecImpact Studio Drop #10: Genny Lec
Drops

Impact Studio Drop #10: Genny Lec

Welcome to Impact Studio Drop #10, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
Ella Munn
Ella Munn
July 10, 2024
New Study Reveals Emotional Impact of Creator Content on Consumer ActionNew Study Reveals Emotional Impact of Creator Content on Consumer Action
Resources for Brands

New Study Reveals Emotional Impact of Creator Content on Consumer Action

A new study exploring the emotional impact of creator content has revealed the profound influence that creators have on consumer actions including brand consideration, purchase intent, and recommendation.
Hester Bates
Hester Bates
June 26, 2024

ready to make waves?

Breaking Traditions

Creator marketing has completely changed the way that consumers engage with brands and, in turn, this has changed the way that brands should think about creators.

Creator marketing has completely changed the way that consumers engage with brands and, in turn, this has changed the way that brands should think about creators. But while it is clear that creator marketing has become an integral part of any media strategy, some brands are still struggling to see how creators compare to traditional media formats and how they can best complement them.In this report, we have partnered with MediaCom and GlobalWebIndex, leveraging custom data in order to quantify this evolution in creator marketing and to deep dive into how brands can work with creators to reach consumers not only while they’re scrolling through social media, but when they’re shopping in-store, waiting at a bus stop, or listening to a podcast, in order to maximise ROI.

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