Under the Influence

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The playbook is drafted & players are ready, but here's how to make your brand the real MVP.
November 28, 2024
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How to tap into nostalgic holiday traditions to connect with Gen Z and Millennials in a way that resonates with a modern appeal.
November 8, 2024
The State Of Influencer Marketing In GamingThe State Of Influencer Marketing In Gaming
Resources for Brands

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Exploring the latest statistics and trends shaping the gaming landscape, the role of gaming creators, and the evolving consumer behaviours transforming the market.
October 25, 2024

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Under the Influence

2022 influencer marketing trends

It is predicted that over the course of 2022, brands will spend over $15 billion on influencer marketing. Over the past couple of years, we’ve watched as this industry came into its own and cemented itself as one of the key pillars of any successful marketing strategy. But while it may no longer be in its infancy, the industry is constantly evolving, developing new ways to ensure that marketers meet their KPIs and businesses achieve their goals. ‍In this 2022 trends report, we study the tricks and trends from 2021 and using these, make our predictions for how savvy and creative marketers will work with content creators to achieve huge impact and reach their target audience over the year and beyond.

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