more resources
![Impact Studio Drop #10: Genny Lec](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/668d582438390aeaef75fd27_DROP10_Web_Thumbnail.webp)
![Impact Studio Drop #10: Genny Lec](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/668d58006113024e84b52f72_DROP10_Header.webp)
Drops
Impact Studio Drop #10: Genny Lec
Welcome to Impact Studio Drop #10, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
![New Study Reveals Emotional Impact of Creator Content on Consumer Action](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/667d30e0683ea93bae3d6a24_NEW%20STUDY%20FROM.webp)
![New Study Reveals Emotional Impact of Creator Content on Consumer Action](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/667d30e0683ea93bae3d6a24_NEW%20STUDY%20FROM.webp)
Resources for Brands
New Study Reveals Emotional Impact of Creator Content on Consumer Action
A new study exploring the emotional impact of creator content has revealed the profound influence that creators have on consumer actions including brand consideration, purchase intent, and recommendation.