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October 17, 2023

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In the News

Influencer Appoints Hayden Bowler as Head of Commerce to Scale Creator-Led Performance

Former TikTok Commerce Leader to Build Dedicated Commerce Division as Brand and Performance Marketing Converge
January 23, 2026
In the News

Influencer Announces New Platform Partnership With Pinterest

Partnership expands visual search-led, full-funnel creator marketing through evergreen content, curated creators, commerce opportunities, paid media activations, and insights
January 21, 2026
In the News

Influencer Names Ryan Fitzpatrick CFO to Accelerate Growth and Power the Creator Era

Former VaynerX Finance Leader Joins to Build Financial Infrastructure for $1B Creator Payment Vision
December 9, 2025

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Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

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Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

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Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

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Three young adults sitting together indoors, engaged in conversation and smiling.

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Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

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Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

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Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

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Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

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Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

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Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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From Awareness to Action

The Power of True Human Influence on TikTok
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Working with creators on TikTok has propelled some brand campaigns to new heights of success. But it can be hard to understand why certain campaigns are successful and therefore, how to replicate this. We’re proud to have partnered with TikTok to quantify this evolution in influencer marketing through our new report. In this report, you’ll get actionable insights that will inform your campaigns going forward, based on an understanding of how creators have converged with TikTok to create a space where raw, authentic, relatable content reigns supreme, and the impact that this has on driving True Human Influence at every stage of the funnel.

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