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October 17, 2023

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In the News

Influencer expands its integration of the YouTube Creator Partnerships API within Waves to deliver deeper insights and more effective creator partnerships

As an official global marketing partner of YouTube, Influencer was among the first partners approved to integrate the YouTube Creator Partnerships API into its proprietary technology platform, Waves.
April 2, 2026
In the News

Influencer shortlisted for Campaign Media Company of the Year, with Monzo’s The Book of Money also recognised at the Campaign Media Awards

We’re pleased to share that Influencer has been shortlisted for Campaign Media Company of the Year 2026
March 24, 2026
In the News

Influencer Appoints Hayden Bowler as Head of Commerce to Scale Creator-Led Performance

Former TikTok Commerce Leader to Build Dedicated Commerce Division as Brand and Performance Marketing Converge
January 23, 2026

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Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

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Three young adults sitting together indoors, engaged in conversation and smiling.

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Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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From Awareness to Action

The Power of True Human Influence on TikTok
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Working with creators on TikTok has propelled some brand campaigns to new heights of success. But it can be hard to understand why certain campaigns are successful and therefore, how to replicate this. We’re proud to have partnered with TikTok to quantify this evolution in influencer marketing through our new report. In this report, you’ll get actionable insights that will inform your campaigns going forward, based on an understanding of how creators have converged with TikTok to create a space where raw, authentic, relatable content reigns supreme, and the impact that this has on driving True Human Influence at every stage of the funnel.

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