Unsocial Media

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Impact Studio Drop #08: Creators EverywhereImpact Studio Drop #08: Creators Everywhere
Drops

Impact Studio Drop #08: Creators Everywhere

Welcome to Impact Studio Drop #08, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
Olly Gosling
Olly Gosling
May 16, 2024
Influencer Joins IMTBInfluencer Joins IMTB
In the News

Influencer Joins IMTB

Influencer, the global influencer marketing agency co-founded by Caspar Lee and Ben Jeffries, has joined the Influencer Marketing Trade Body (IMTB) as its newest member.
Hester Bates
Hester Bates
May 1, 2024
Snap announces new agency partnership for Snap Star Collab StudiosSnap announces new agency partnership for Snap Star Collab Studios
In the News

Snap announces new agency partnership for Snap Star Collab Studios

Snapchat continues to pioneer innovative ways for brands to connect with audiences through its Snap Star Collab Studio, and this week marks a significant milestone with the announcement of new official UK partnerships.
Hester Bates
Hester Bates
April 30, 2024

ready to make waves?

Unsocial Media

With so many changes to consumer behaviour, new platform innovations and a shift in the expectations audiences have on creators, the influencer marketing industry continued to redefine itself in 2020.‍These developments are forcing brands to change how they view the success of their campaigns, with ‘traditional’ social metrics no longer providing an accurate measure of the success of influencer marketing - if they ever really did. Social media is becoming unsocial.In our most recent report into Unsocial Media in 2021, we’ve interviewed over 30 leading creators, advertisers and partners; people who have already embraced the shift to unsocial media metrics. It will be those who use these new measurement tools to their advantage who will be the true winners in 2021.

Download your report here