With so many changes to consumer behaviour, new platform innovations and a shift in the expectations audiences have on creators, the influencer marketing industry continued to redefine itself in 2020.These developments are forcing brands to change how they view the success of their campaigns, with ‘traditional’ social metrics no longer providing an accurate measure of the success of influencer marketing - if they ever really did. Social media is becoming unsocial.In our most recent report into Unsocial Media in 2021, we’ve interviewed over 30 leading creators, advertisers and partners; people who have already embraced the shift to unsocial media metrics. It will be those who use these new measurement tools to their advantage who will be the true winners in 2021.
Unlock the secrets of creating powerful content that captures attention and sparks strong emotional reactions with Influencer’s new research report.
From understanding the impact of emotive content to mastering techniques that drive consumer action, we’ve got you covered. This deep dive will give you a greater understanding of both the conscious and subconscious effects of your campaigns.
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