The Age of Influence

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Impact Studio Drop #2: Sport's New Commentators
Blog

Impact Studio Drop #2: Sport's New Commentators

This week, Super Bowl hype has taken over the internet. But with the Olympics, Paralympics, Euros, T20 World Cups and more inbound it’s just one in a series of massive sporting events on the horizon for 2024...
Ella Munn
Ella Munn
February 14, 2024
Impact Studio Drop #1: Creators For Good
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Impact Studio Drop #1: Creators For Good

We're thrilled to introduce you to the first ever Impact Studio Drop - a new bi-weekly series from Influencer’s in-house creative and strategy team...
Ella Munn
Ella Munn
January 31, 2024
2024 Influencer Marketing Predictions by Influencer's Impact Studio
Blog

2024 Influencer Marketing Predictions by Influencer's Impact Studio

In a world increasingly dominated by algorithms and AI, the role for creators in driving relevance, credibility and authenticity will be greater than ever...
Ella Munn
Ella Munn
December 20, 2023

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The Age of Influence

How brands can be successful through influencer marketing post coronavirus
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At a time when brand building and audience engagement is absolutely key, influencer marketing is giving brands an essential means to reach and engage audiences in ways which are meaningful and relevant to them, fulfilling their need for connection, and also building up a brand’s position as we start to enter a new phase. ‍ In this report, we leverage custom research on influencer marketing alongside existing research on the coronavirus to dig into the impact the outbreak has had on consumers’ behaviours, the effect on influencer marketing and the consumer-creator relationship, how purchase behaviours are changing, and how brands can successfully work with creators moving forward.

Download your report here