The Age of Influence

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From Awareness to Action
Reports

From Awareness to Action

Ben Jeffries
Ben Jeffries
October 17, 2023
Influencer agency adopts brand lift metrics across campaigns to address measurement challenges
Blog

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

Influencer marketing has grown up, and agency Influencer is making sure its measurement does too. The agency is championing change in its partnership with ThisThat, setting a new standard and challenging industry-wide measurement concerns head-on.
Luke Barnes
Luke Barnes
October 3, 2023
Influencer marks its commitment to making the influencer marketing industry more sustainable
Blog

Influencer marks its commitment to making the influencer marketing industry more sustainable

Commitment to improving environmental and social performance isn’t something achieved by a short-term fix. In becoming a certified B Corporation, influencer marketing agency Influencer is taking long-term change seriously and hoping to lead the industry by example...
Luke Barnes
Luke Barnes
September 28, 2023

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The Age of Influence

How brands can be successful through influencer marketing post coronavirus
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At a time when brand building and audience engagement is absolutely key, influencer marketing is giving brands an essential means to reach and engage audiences in ways which are meaningful and relevant to them, fulfilling their need for connection, and also building up a brand’s position as we start to enter a new phase. ‍ In this report, we leverage custom research on influencer marketing alongside existing research on the coronavirus to dig into the impact the outbreak has had on consumers’ behaviours, the effect on influencer marketing and the consumer-creator relationship, how purchase behaviours are changing, and how brands can successfully work with creators moving forward.

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