The Age of Influence

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The playbook is drafted & players are ready, but here's how to make your brand the real MVP.
November 28, 2024
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How to tap into nostalgic holiday traditions to connect with Gen Z and Millennials in a way that resonates with a modern appeal.
November 8, 2024
The State Of Influencer Marketing In GamingThe State Of Influencer Marketing In Gaming
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Exploring the latest statistics and trends shaping the gaming landscape, the role of gaming creators, and the evolving consumer behaviours transforming the market.
October 25, 2024

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The Age of Influence

How brands can be successful through influencer marketing post coronavirus
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At a time when brand building and audience engagement is absolutely key, influencer marketing is giving brands an essential means to reach and engage audiences in ways which are meaningful and relevant to them, fulfilling their need for connection, and also building up a brand’s position as we start to enter a new phase. ‍ In this report, we leverage custom research on influencer marketing alongside existing research on the coronavirus to dig into the impact the outbreak has had on consumers’ behaviours, the effect on influencer marketing and the consumer-creator relationship, how purchase behaviours are changing, and how brands can successfully work with creators moving forward.

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