Building Consideration Influence

While ambassador programs aren’t anything new, in recent years we’ve seen brands placing increased emphasis on long-term partnerships with creators, and reaping the benefits. An increase in the sheer volume of content and a desire to find new ways to build meaningful relationships with consumers has led some brands to turn away from one-off creator partnerships and, instead, to explore partnering with fewer creators over a longer period of time, increasing the frequency of exposure and in turn, building unrivalled brand awareness and trust.

In this report, we leverage custom research to explore the important role that long-term partnerships are playing in the creator marketing space and how consumers are engaging with them. The volume of content that consumers are exposed to isn’t decreasing and it will be those brands that harness the power of authentic and trustworthy creator collaborations, which stand out from the noise in the future.

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Impact Studio Drop #08: Creators EverywhereImpact Studio Drop #08: Creators Everywhere
Drops

Impact Studio Drop #08: Creators Everywhere

Welcome to Impact Studio Drop #08, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
Olly Gosling
Olly Gosling
May 16, 2024
Influencer Joins IMTBInfluencer Joins IMTB
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Influencer Joins IMTB

Influencer, the global influencer marketing agency co-founded by Caspar Lee and Ben Jeffries, has joined the Influencer Marketing Trade Body (IMTB) as its newest member.
Hester Bates
Hester Bates
May 1, 2024
Snap announces new agency partnership for Snap Star Collab StudiosSnap announces new agency partnership for Snap Star Collab Studios
In the News

Snap announces new agency partnership for Snap Star Collab Studios

Snapchat continues to pioneer innovative ways for brands to connect with audiences through its Snap Star Collab Studio, and this week marks a significant milestone with the announcement of new official UK partnerships.
Hester Bates
Hester Bates
April 30, 2024

ready to make waves?

Building Consideration Influence

While ambassador programs aren’t anything new, in recent years we’ve seen brands placing increased emphasis on long-term partnerships with creators, and reaping the benefits.

While ambassador programs aren’t anything new, in recent years we’ve seen brands placing increased emphasis on long-term partnerships with creators, and reaping the benefits. An increase in the sheer volume of content and a desire to find new ways to build meaningful relationships with consumers has led some brands to turn away from one-off creator partnerships and, instead, to explore partnering with fewer creators over a longer period of time, increasing the frequency of exposure and in turn, building unrivalled brand awareness and trust.In this report, we leverage custom research to explore the important role that long-term partnerships are playing in the creator marketing space and how consumers are engaging with them. The volume of content that consumers are exposed to isn’t decreasing and it will be those brands that harness the power of authentic and trustworthy creator collaborations, which stand out from the noise in the future.

Download your report here