Creator First. Outcome Driven.

Influencer partnered with the Saudi Tourism Authority to showcase the country being a top holiday destination for travellers post covid, where a lot of countries saw a drop in travel after the pandemic. In the space of two weeks from brief, the first group of creators travelled to the country for a 5 day trip to see the wonder Saudi has to offer and to explore a country that hasn’t been visited by many tourists. Since 2019, we partnered with Visit Saudi to showcase the country as a top holiday destination, most recently for post-covid holidaymakers. In the space of just two weeks, we had recruited over 30 content creators for a 5 day tour of Saudi, offering them the opportunity to explore parts of the country that many tourists had not yet had the chance to see. Across 2022 to 2023, we took over 300 content creators to Saudi on 26 individual trips, delivering more than 8x more content - and over 100 million more impressions - than forecast across Instagram, YouTube, and TikTok. We also supported 12 unique in-country events, including the Saudi Cup, the Middle Beast music festival, the F1, Formula E, and Riyadh Seasons. The result of the campaign was significant, with a GWI report showing that 60% of the audience who viewed our campaign content would now consider booking a holiday to Saudi, when they hadn’t done before.

In May 2023, we launched a targeted TikTok campaign to drive awareness of Amazon Gaming Week and advertise a range of specific tech and gaming products. From sign-off to completion, this campaign was wrapped in just three weeks, but in that short time, through our optimised organic and paid distribution strategy, we generated some 2.7m content impressions and almost 100k in engagements - including 13k of link-clicks. Amazon was so impressed by the performance of our campaign, the quality of the campaign content, and the speed of delivery that they booked a much larger, multi-market campaign with us for the second Amazon Gaming week of the year.

We worked with gaming publisher Scopely on their Kingdom Maker title, with the aim of demonstrating to them the value when using Creators within their Ad content across key performance metrics - with a focus on driving a lower Cost Per Install and a better campaign ROAS when compared to the brand assets they traditionally used. To do this we worked with gaming creators on Instagram in the US, to create authentic and engaging content that was remixed to include game-play footage and a series of call to actions, to allow us to test the two ad formats head to head. The outcome of the campaign clearly showed the ad cell including creator content drove substantially higher performance metrics across the board, proving our hypothesis of the value of using creators within content over traditional brand assets.

Influencer partnered with Coca-Cola to generate global buzz around Coca-Cola Zero Sugar. Our mission was to help the soft drink behemoth capitalise on their TV-marketing campaign starring Gigi Hadid by inspiring creators around the world to post content all on the same day, making this our most extensive global campaign to date! Were we excited? You bet. With the theme for the campaign focused around the "Recipe for Magic” over 120 creators across the globe went all out to create over 300 pieces of content with their take on magic, from a family Sunday lunch to a friends' hangout on Friday night. Our biggest challenge but also our biggest achievement was executing at a global scale across all five continents but this diversity led to a rich palette of global content that created a tidal wave of engagement for Coca-Cola across the seven seas.

There were two aims of this campaign. The first was to use creators to spread awareness of the first episode of BBC Earth’s new series, Seven Worlds One Planet. The second was to drive audience members to BBC Earth’s YouTube channel where they could watch extra behind the scenes footage. To achieve these aims, we worked with 4 creators who have an interest in creating awareness of the current state of the planet, in order to spread awareness over both Instagram and Twitter. Each creator also filmed their live reactions so the BBC could produce a montage for their social media channels. This campaign was a quick turnaround with amazing results.

The aim of the campaign was to promote PokerStars’ diverse range of products outside of poker and reinforce their credentials as a leading entertainment brand. We did this by partnering with macro-creators to drive awareness of the campaign message of “I’m In” through production of exciting content across Instagram and YouTube. Working within the markets of France and Germany, we found creators who we felt embodied the ethos of “I’m In” - fun-seeking, creative individuals who outwardly strive to live the best life they can and take their audience along for the ride. Simply put, we challenged our creators to show us what “I’m In” meant to them and asked them to encapsulate that ethos in their content so their audience could share in their journey with the brand.

We were tasked with raising awareness of the AA’s most recent campaign, which encouraged people to “Get. That. Feeling” of being back on the road driving again after lockdown. Working with two UK based creators on TikTok, we re-created the enjoyment of driving and reminded audiences of the unbridled joy of adventure. While the agreed deliverables were 2 TikToks, the creators went above and beyond, producing campaign content that went live across not just TikTok, but Instagram and Facebook too, securing the brand an additional 4 pieces of content. Because of this, we increased our audience target by an impressive 218%, taking us to an audience size of 1 million! The TikTok videos alone generated an impressive impact rate of 30.5%, when the industry average is 25%. A TikTok success? You bet!

We teamed up with Playtika to create awareness and deliver installs of their World Series Of Poker (WSOP) app. We worked with a variety of creators across multiple industries including professional poker players, magicians and lifestyle creators to produce high quality content across Instagram and YouTube. In total, we worked with 7 creators based across the US who encouraged their audiences to download and play WSOP. The YouTube creators posted unboxing content and hosted a competition to win a professional poker kit, whilst the Instagram creators challenged their followers to join them at their own table in the app to play a game together. In order to drive installs across the campaign, we amplified the campaign’s reach through paid media, which capitalised on the creator’s own audiences and delivered the frequency required to maximise installs.

The campaign aim was to promote the launch of the Arto LIFEWTR and their mission to provide a canvas for emerging artists. The bottles featured designs from Yinka Ilori, Craig & Karl and Lynnie.z. To do so, we worked with 21 artist creators who each created content inspired by the Atro LIFEWTR bottles. Each creator produced unique and original artwork, with 5 artists from the campaign and 2 additional lifestyle creators also attending the Arto LIFEWTR press launch event.

The campaign aim was to challenge the stereotypes of millennials and persuade a creatively minded audience that a career in the The British Army was a viable option for them. To do so, we worked with a small group of highly creative influencers to produce 16 pieces of incredible content that challenged the stereotype of millennials as lazy and self-entitled. This content had a huge impact on the immediate audience, but it only reached 180,000 people so, to achieve the reach we required, we took the best performing content and boosted it with paid spend on Instagram. This approach saw us triple the reach of our content and deliver that perfect balance of both reach and impact amongst the target audience.