Creators are the crowning glory for Kingdom Maker
We worked with gaming publisher Scopely on their Kingdom Maker title, with the aim of demonstrating to them the value when using Creators within their Ad content across key performance metrics - with a focus on driving a lower Cost Per Install and a better campaign ROAS when compared to the brand assets they traditionally used. To do this we worked with gaming creators on Instagram in the US, to create authentic and engaging content that was remixed to include game-play footage and a series of call to actions, to allow us to test the two ad formats head to head. The outcome of the campaign clearly showed the ad cell including creator content drove substantially higher performance metrics across the board, proving our hypothesis of the value of using creators within content over traditional brand assets.
The Challenge
The Solution
The Results
More Success stories
Spotify VIP
Spotify sought to enhance its brand engagement by moving beyond mere promotional posts to fostering genuine connections with creators. The objective was to transform fleeting moments into larger cultural movements, effectively using people to build a brand narrative and not just rely on traditional posting strategies.
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Google Pixel Multi-Channel Masterstroke
Google Pixel rewrote the playbook for impactful creator marketing by engaging with creators in an “always-on” strategy. Their approach to generating evergreen content was to capture brand and product moments through over 180 loyal ambassadors who have a deep, long-term relationship with Google Pixel. The result was a myriad of authentic content their followers couldn’t resist. With the support of our dedicated Google team curated in 2021, Influencer amassed a vibrant roster of creators deployed across various media formats — all leading to stronger loyalty, superior engagement, and more creators at the heart of the Google Pixel brand. The creativity of the #TeamPixel ambassadors is the cornerstone of this successful creator marketing strategy. Their stories, where Google Pixel is a magical tool, resonate because they are authentic, which builds trust and loyalty. The success of this approach catalyzed a transformative extension of Google Pixel's ambassador reach — from simply being social channel stars to becoming influential figures across TV ads, events, and primary marketing channels. Recognizing their immense potential, Google Pixel amplified their ambassador-led marketing efforts, making these vibrant personalities the powerhouse behind the brand's remarkable marketing success. They didn't just see the opportunity — they seized it with conviction.
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