Creators are the crowning glory for Kingdom Maker

We worked with gaming publisher Scopely on their Kingdom Maker title, with the aim of demonstrating to them the value when using Creators within their Ad content across key performance metrics - with a focus on driving a lower Cost Per Install and a better campaign ROAS when compared to the brand assets they traditionally used. To do this we worked with gaming creators on Instagram in the US, to create authentic and engaging content that was remixed to include game-play footage and a series of call to actions, to allow us to test the two ad formats head to head. The outcome of the campaign clearly showed the ad cell including creator content drove substantially higher performance metrics across the board, proving our hypothesis of the value of using creators within content over traditional brand assets.