Our team will only ever reach out from our @influencer.com email or our official @influencer Instagram handle.

Thinking like a creator

Reports
November 25, 2025
This report explores how creator-led thinking empowers brands to stay relevant, foster trust, and drive growth in a saturated digital landscape.

In a world obsessed with new tech and AI, we believe the brands that win are the ones that feel real.  But in order to become truly native, brands need to start thinking more like creators.  What does this mean?  How can brands learn from what creators do so well? Which traits can they adopt? Which behaviours can they emulate?  It’s not just a simple set of tools, it’s a mindset shift.  Through our ‘Thinking Like a Creator’ report - we’re inviting brands to manifest.

‍

More resources

In the News

Influencer Names Ryan Fitzpatrick CFO to Accelerate Growth and Power the Creator Era

Former VaynerX Finance Leader Joins to Build Financial Infrastructure for $1B Creator Payment Vision
December 9, 2025
In the News

New Creator Economy report urges brands to think like Creators - or risk being left behind.

In a digital economy oversaturated with content but underdelivering on human connection, many brands are struggling to keep up with audiences who scroll past anything that doesn’t feel real. Today, Influencer, an official marketing partner of YouTube, TikTok, Snap, and Meta, is helping to bridge the gap between traditional brand systems and creator instincts. 
November 24, 2025
In the News

Influencer welcome TikTok Shop exec, Emily Eldridge, to lead commerce offering.

We’re excited to welcome Emily Eldridge to Influencer as our new Director of Commerce – bringing her creator‑commerce leadership, fashion and beauty expertise, and deep platform knowledge to our growing global team.
November 1, 2025

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
Get in touch

Thinking like a creator

This report explores how creator-led thinking empowers brands to stay relevant, foster trust, and drive growth in a saturated digital landscape.

In a world obsessed with new tech and AI, we believe the brands that win are the ones that feel real. But in order to become truly native, brands need to start thinking more like creators. What does this mean? How can brands learn from what creators do so well? Which traits can they adopt? Which behaviours can they emulate? It’s not just a simple set of tools, it’s a mindset shift. Through our ‘Thinking Like a Creator’ report - we’re inviting brands to manifest.‍

Download now

Download your report here

Thanks for downloading the report. You'll receive the report via email shortly.

Company
HomeAboutCareers
Work
ServicesTechnologyCase StudiesResources
Legal
Platform TermsCreator Terms (Company)Creator Terms (US)Modern Slavery ActWhistleblower PolicyPrivacy Policy
General
ContactSign InCreator Payments