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Thinking like a creator

Reports
November 25, 2025
This report explores how creator-led thinking empowers brands to stay relevant, foster trust, and drive growth in a saturated digital landscape.

In a world obsessed with new tech and AI, we believe the brands that win are the ones that feel real.  But in order to become truly native, brands need to start thinking more like creators.  What does this mean?  How can brands learn from what creators do so well? Which traits can they adopt? Which behaviours can they emulate?  It’s not just a simple set of tools, it’s a mindset shift.  Through our ‘Thinking Like a Creator’ report - we’re inviting brands to manifest.

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More resources

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A Brand Playbook for the World Cup
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How Creators Became the Engine of Modern Commerce

Download Shop Social, an Influencer report.
June 8, 2026
In the News

Influencer Adds Former TikTok Europe VP Stuart Flint to Its Advisory Board

Flint’s appointment brings senior platform and media experience as brands significantly increase investment in creator-led strategies. The role will sit alongside his position as SVP at DoubleVerify EMEA.
May 26, 2026

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Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

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Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
Get in touch

Thinking like a creator

This report explores how creator-led thinking empowers brands to stay relevant, foster trust, and drive growth in a saturated digital landscape.

In a world obsessed with new tech and AI, we believe the brands that win are the ones that feel real. But in order to become truly native, brands need to start thinking more like creators. What does this mean? How can brands learn from what creators do so well? Which traits can they adopt? Which behaviours can they emulate? It’s not just a simple set of tools, it’s a mindset shift. Through our ‘Thinking Like a Creator’ report - we’re inviting brands to manifest.‍

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