We’re delighted to welcome Anastasia Evans to Influencer as our new VP of Growth, EMEA. With deep experience across TikTok, global creator marketing, and content marketing, Anastasia brings a powerful blend of commercial leadership, platform expertise and entrepreneurial thinking to our expanding team.

Her arrival marks an exciting moment as we grow our end-to-end offering and help brands unlock the full potential of the creator economy through Influencer’s creator-first, data-driven approach.

Anastasia has spent the past several years driving creator-first growth strategies and shaping how brands work with creators at scale.

At TikTok, she held multiple senior roles across Europe — initially leading commercial and creator partnerships, before moving on to head the Creative Solutions function across numerous markets. She also sat on commercial leadership teams regionally, helping shape strategy within one of the world’s fastest-growing creator and content ecosystems.

“More brands are recognising creators as a key growth driver – not just throughout the marketing funnel, but across their entire business.”

“I’m excited to bring that mindset to more brands through Influencer. My focus will be on helping clients see the full potential of what creator-first strategies can unlock – by making our proposition easier to access, easier to understand and easier to scale. We’ve got the infrastructure, the talent and the tools; now it’s about packaging that in a way that drives real commercial impact.”

Before TikTok, Anastasia was an early hire at Whalar London, later helping launch Whalar’s APAC presence from Singapore. She then co-founded a venture-backed creator platform, giving her firsthand experience in building creator-first products, teams and commercial models from the ground up.

Across all her roles, Anastasia has focused on helping brands understand how strategic creator partnerships can deliver measurable business outcomes.

In her role as VP of Growth, EMEA, Anastasia will lead our Growth organisation, overseeing new business, market expansion and revenue innovation. She will focus on building scalable, consultative solutions that make it easier for brands to adopt creator marketing and integrate creators across their full product and marketing funnel.

She will also play a central role in productising Influencer’s offering — helping clients clearly understand where and how creator marketing drives commercial outcomes, ensuring our solutions are simple, accessible and scalable.

From Luke Barnes, President EMEA, “Anastasia’s experience building growth engines for creator-led businesses brings incredible value to our clients. She understands how to scale strategies, teams and products in a way that reflects the realities of today’s creator economy. Her leadership will help us open new pathways for brands who want to partner with creators in a more strategic, human and impactful way – and we couldn’t be more excited to welcome her to Influencer.” We’re thrilled to have Anastasia on board and can’t wait for what her vision will unlock for our clients, partners and teams across EMEA.

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