With over a decade of experience in brand and marketing strategy, Pham brings an extensive background in influencer marketing and a diverse skill set that will be instrumental in expanding Influencer’s award-winning creative strategy solution, Impact Studio, offerings across North America.

Before joining Influencer, Brian was instrumental in shaping the brand identity and strategy for Sports Illustrated Sportsbook and Sports Illustrated Casino at 888 Holdings. His leadership at Ericsson Street since March 2022 has also been key to the company’s growth and strategic positioning. His earlier career highlights include developing brand strategies for the New York Knicks at The Madison Square Garden Company and contributing to significant projects at Dentsu Aegis and VaynerMedia.

In his new role, Brian will lead a team of strategists, creatives, designers, video editors and paid media specialists leveraging his leadership to further solidify the innovative approach to influencer marketing and holistic storytelling. This expansion aligns with Influencer's broader strategy to enhance its service offerings in North America, which will include production services such as remixing and cutdowns, as well as enhanced design and paid media support.

Brian, will be heading up Impact Studio in North America and will be working closely with Influencer’s North America President, Jenny Penich. He will be responsible for:

• Possessing a deep understanding of paid and organic content distribution, influencer marketing, and creative content execution across major social platforms like Meta, TikTok, YouTube, and Snap, including off-platform activations.
• Leading design and production capabilities to enhance Influencer’s offerings, supporting our clients with top-tier work to help build their influencer marketing strategy while ensuring exceptional campaign delivery at scale.
• Collaborating on strategic outputs, including GTM approach, thought leadership, newsletters, and panel discussions, to deliver brand outcomes across the sales funnel.‍

‍“Brian's varied experience across strategy, creative, media, and production, from both brand and agency perspectives, is a rare asset.” said Jenny Penich, President of North America at Influencer. “His ability to strategically analyze briefs, foster deep relationships with brands, and lead our creative center of excellence is truly remarkable. We are confident that under his leadership, our agency will continue to upskill our capabilities and expand our product suite, delivering unparalleled value to our partners.” ‍

Brian’s appointment is a testament to Influencer’s commitment to driving innovation and growth in the influencer marketing industry, and we are excited to see the impact he will make in his new role.