Driving action
![Shelter](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/64ad4f160ec8d4b7dc85df92_5e74c5a3791cd1866d1aa50b_Shelter%2520Logo.png)
The campaign aim was to generate brand awareness for Shelter and saw us partner with gaming creators together who went live on Twitch for a minimum of 4 hours, encouraging their audience to donate to Shelter. We worked with 2 creators who embraced the campaign concept and got their followers together to spread the conversation around Shelter and drive donations via their Instagram, Twitter and Twitch accounts.
2
Creators
329k
Audience
38.5k
reach
3.6k
engagements
22x
content created
1.8m
Cumulative audience
89.5k
impressions
4.9%
impression rate
![](https://cdn.prod.website-files.com/64ad48103343f7de910acc9f/64ad4f160ec8d4b7dc85df9d_5e9d85ae876f324a189a807c_lomadiah_82158585_840335963084934_4740677464835740497_n.webp)
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