Kicking off the 2022 FIFA World Cup

This campaign focused on revealing and promoting the new emblem for the Qatar 2022 World Cup. We worked with 19 macro creators across 10 different countries to deliver mass awareness of the new unveiled emblem, and educate audiences on the various components behind the emblem and their significance. Posting custom made content on Instagram, YouTube and Twitter, creators also helped build excitement around the FIFA World Cup Qatar 202