Kicking off the 2022 FIFA World Cup

Our campaign aimed to showcase and publicise the new emblem for the Qatar 2022 World Cup. We collaborated with 19 macro creators from 10 different countries to spread awareness about the newly unveiled emblem and to enlighten the audience about the various elements that make up the emblem and their importance. The creators posted customised content on social media platforms including Instagram, YouTube, and Twitter to generate hype and enthusiasm about the FIFA World Cup Qatar 2022. The content garnered 7.6 million views, reaching an audience of over 16 million people.