Summer with Starbucks
The campaign aim was to produce genuine, summer-focused branded content that drove awareness of the Starbucks brand and helped to spark a conversation among the brand's target audience around their favourite summer activities. To do so, we worked with 8 of France’s most creative lifestyle creators, who showed their audience just how the Starbucks brand and their favourite Starbucks’ products fitted into their summer activities.
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Real magic at meal time
Coca-Cola aimed to evoke the joy of shared mealtimes, not through traditional advertising but through authentic storytelling driven by creators. The campaign needed to resonate in five key European markets, requiring a nuanced understanding of each region's culture to maintain a unified global message.
Hot Takes On Hot Shakes
In 2023 Costa Coffee launched its groundbreaking new product, the Hot Milkshake with an “Unbelievable” themed influencer marketing campaign and supporting pop up in central London. The objectives were ambitious: to elevate awareness of the Hot Milkshake range and drive excitement around the launch, especially amongst Gen Z, resulting in increased footfall in stores. 11 carefully selected creators produced a vast range of content, which played on the theme of ‘unbelievable’, captivating audiences and sparking intrigue in the launch. From mind-bending special effects to jaw-dropping transformations, every piece of content showcased the Hot Milkshake in a truly unforgettable light. The results surpassed KPIs and Brand Lift studies revealed significant uplifts in awareness and action intent, especially among the brand’s target audience, firmly positioning Costa as an innovator in the drinks space.
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