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Kerrygold X Benjamina Ebuehi collaboration

The campaign aim was to highlight Kerrygold as the go-to product for a huge range of recipes, showing how the quality of the butter enhances the quality of the final product. To do so, we established a long-term ambassador programme, in partnership with one of the UK's best loved online bakers, Benjamina Ebuehi.

1
Creator
86K
Audience
2.8m
Cumulative Audience

The Challenge

The Challenge

The Solution

The Solution

The Results

The Results

More Success stories

Food and Drink

Real magic at meal time

Coca-Cola aimed to evoke the joy of shared mealtimes, not through traditional advertising but through authentic storytelling driven by creators. The campaign needed to resonate in five key European markets, requiring a nuanced understanding of each region's culture to maintain a unified global message.

Food and Drink

Hot Takes On Hot Shakes

In 2023 Costa Coffee launched its groundbreaking new product, the Hot Milkshake with an “Unbelievable” themed influencer marketing campaign and supporting pop up in central London. The objectives were ambitious: to elevate awareness of the Hot Milkshake range and drive excitement around the launch, especially amongst Gen Z, resulting in increased footfall in stores. 11 carefully selected creators produced a vast range of content, which played on the theme of ‘unbelievable’, captivating audiences and sparking intrigue in the launch. From mind-bending special effects to jaw-dropping transformations, every piece of content showcased the Hot Milkshake in a truly unforgettable light. The results surpassed KPIs and Brand Lift studies revealed significant uplifts in awareness and action intent, especially among the brand’s target audience, firmly positioning Costa as an innovator in the drinks space.

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Three young adults sitting together indoors, engaged in conversation and smiling.

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Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Let’s work together

Let’s work together

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Let’s work together

Let’s work together

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Let’s work together

Let’s work together

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Let’s work together

Let’s work together

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Let’s work together

Let’s work together

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Let’s work together

Let’s work together

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