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Blog

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

Influencer marketing has grown up, and agency Influencer is making sure its measurement does too. The agency is championing change in its partnership with ThisThat, setting a new standard and challenging industry-wide measurement concerns head-on.
October 3, 2023
Blog

Influencer marks its commitment to making the influencer marketing industry more sustainable

Commitment to improving environmental and social performance isn’t something achieved by a short-term fix. In becoming a certified B Corporation, influencer marketing agency Influencer is taking long-term change seriously and hoping to lead the industry by example...
September 28, 2023
Blog

Influencer launches new influencer marketing solution guaranteeing results and ensuring brands can maximize their budgets at the same time

Via “Amplify,” brands of all sizes can now execute influencer marketing campaigns with guaranteed reach, efficiency and results.
September 27, 2023
Blog

How gen Z is defining a new fashion zeitgeist with community at its heart

September 13, 2023
Blog

The new front row: How creators and luxury brands are redefining Fashion Week

September 7, 2023
Blog

True Human Influence™: leveling up influencer marketing measurement

The greatest marketing comes from those that you know. When you’re looking for your next purchase, friends and family that you trust, telling you about something they love, will always be more convincing than an impersonal ad.
August 17, 2023
In the News

Engagement to Ecommerce: The Evolution of Creator content on TikTok

The way in which we search for and buy products has changed vastly since the internet’s inception. No longer faced with the intimidating task of trawling through shop rails, counters or baskets, products are now accessible in a few clicks, scrolls and taps...
August 9, 2023
Blog

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

As influencer marketing matures, it has moved from being perceived as an experimental marketing activation to being an established part of brands’ long term marketing strategies. Now, it is settling into its new stage of maturity as a marketing solution that drives customer engagement at every point in the marketing funnel. With this new level of maturity comes new perceived challenges, namely measurement. 
July 21, 2023
Blog

Influencer’s Female Leaders: In Conversation With

The role of women in the media landscape has changed immensely over the past few years. Influencer marketing, having barely existed 10 ...
July 4, 2023
Blog

Influencer in Cannes: The Recap

Last week, as part of the Cannes Lions Festival of Creativity, the Influencer EMEA and North America teams headed to the Influencer Villa...
June 28, 2023
In the News

The Social Feast: Wie Schöpfer die Lebensmittelindustrie revolutionieren

The appearance of avocado on toast on a menu in New York is a surprise to no one. The now-staple dish traces its fame and familiarity...
June 14, 2023
Blog

How influencer marketing has stolen the Lion’s share of the spotlight at Cannes

The Cannes Lions International Festival of Creativity - better known as Cannes Lions - has been a staple of the advertising calendar for...
June 14, 2023
Resources for Brands

Reach, Frequency and Influence

In an age where close to 1% of the world's population consider themselves to be a creator...
May 18, 2023
Resources for Brands

Content, Commerce, and the Creator Economy

E-Commerce and the creator economy are increasingly woven into the algorithms of digital platforms. A study by Accenture predicts that...
May 11, 2023
In the News

Influencer announces strategic tech hires in further global expansion

As part of an ongoing global growth strategy that has seen a number of senior regional hires, Influencer, a data-led, global influencer...
May 2, 2023
In the News

Influencer co-founders Ben Jeffries and Caspar Lee named EY Entrepreneur of the Year Finalists

We’re so proud to announce that Influencer’s co-founders Ben Jeffries and Caspar Lee have been chosen as finalists for the EY ...
April 27, 2023
In the News

Earth Day 2023: Influencer's Green Commitments

The changing climate is something that increasingly affects all countries and, subsequently, all industries and businesses...
April 21, 2023
In the News

Influencer appoints VICE Media's former SVP Commercial Jenny Penich to drive client acquisition and revenue growth across North America

In a move that signals Influencer’s continued dedication to accelerate growth, Jenny Penich has been appointed SVP Commercial...
March 23, 2023

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Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Three young adults sitting together indoors, engaged in conversation and smiling.

Lass uns zusammen arbeiten

Three young adults sitting together indoors, engaged in conversation and smiling.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Three young adults sitting together indoors, engaged in conversation and smiling.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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