Our in-house impact score shows clients the value that a piece of content and a campaign has delivered.
‍
Our impact score is the sum of all engagements, each weighted by their own value; a value ascertained by looking back over years of campaign insights.

It’s designed to take into account the value of a viewer’s engagement with our campaign content, rather than merely showing the volume of that engagement or placing increased importance on vanity metrics.

Thematic comment analysis enables us to deep dive into specific actions generated by a campaign and to ascertain more complex consumer feelings around brand perception, product usage, and pricing sensitivity, and determine the impact of content on such things as purchasing intent.

We provide clients with in-depth brand uplift and content analysis studies, highlighting the true impact our content has had on specific audiences.