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WE build meaningful relationships between brands and creators
We enable your brand to be seen at scale across digital; driving growth and guaranteed success.

Our purpose is to Make Waves; an idea seeded in the fact that our creators tell stories that build human connections, which set off waves of influence. These waves of influence become our data layers, from which we measure the impact. Our clients and creators make waves, we measure the impact.
The Influencer Team
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We are proud official global marketing partners
We are proud official global marketing partners

Trusted

By

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mars_logohisense_logoHavas_logopepsico_logomedia_com_logoOmnicom_logoN26_logogroupon_logoocado_logooglivy_logomcdonalds_logoshelter_logostarbucks_logopantene_logowestfield_logovans_logosuperdry_logo
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teamf
1.8M
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Qatar
FIFA World Cup 2022
This campaign focused on revealing and promoting the new emblem for the Qatar 2022 World Cup. We worked with 19 macro creators across 10 different countries to deliver mass awareness of the new unveiled emblem, and educate audiences on the various components behind the emblem and their significance. Posting custom made content on Instagram, YouTube and Twitter, creators also helped build excitement around the FIFA World Cup Qatar 202
19
Creators
16.6M
Audience
7.6M
Views
370K
Engagement
21.2%
View Rate
2.7%
Instagram eng. rate
16.9%
Impact Rate
Iomadiah
Iomadiah
18.3k
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Shelter
Level Up with Shelter
The campaign aim was to generate brand awareness for Shelter and saw us partner with gaming creators together who went live on Twitch for a minimum of 4 hours, encouraging their audience to donate to Shelter. We worked with 2 creators who embraced the campaign concept and got their followers together to spread the conversation around Shelter and drive donations via their Instagram, Twitter and Twitch accounts.
2
Creators
329k
Audience
38.5k
reach
3.6k
engagements
22x
content created
1.8m
Cumulative audience
89.5k
impressions
4.9%
impression rate
justusf_hansen
justusf_hansen
396K
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TM Lewin
T.M Lewin Back to Work
The aim of this end of summer campaign was to showcase T.M Lewin’s latest Back To Work range. To do so, we collaborated with 10 of the world’s most stylish male fashion creators, each of whom styled T.M. Lewin’s range in their own, unique way, and showed their audience that T.M. Lewin is a great choice for smart and smart-casual work clothing.
10
Creators
2.6M
Audience
1.2M
Reach
132K
Engagement
9.0%
Reach Rate
4.1%
Engagement Rate
26.9%
Impact Rate
Josh Pieters
Josh Pieters
308K
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Now TV
Christmas x Crimbo Limbo
The aim of this campaign was to spread the message that NOW TV is full of Christmas-worthy entertainment, highlighting the movie classics and must-see blockbusters available via the NOW TV app during the Christmas period. To do so, we worked with a variety of creators on a selection of tweets that went live both before Christmas and during the Crimbo Limbo period, featuring various types of media and film tips.
15
Creators
1.4M
Audience
58%
UK Based
45x
Pieces of content
698
Link Clicks
800K
Impressions
3.6M
Cumulative Audience
4p
Per Impression
silvinaneder
silvinaneder
12.7K
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Pantene
Pantene: The Power of Grey
The campaign aim was to spark conversation around embracing grey hair and encouraging women to celebrate it, especially in a world where there is a stigma around going grey and many feel they must cover it up. To do so, creators shared an image of an unbranded billboard at Westfield Shopping Centre, which highlighted the grey-hair stigma. In separate content, our creators then revealed that it was Pantene behind the billboard and encouraged their audience to get involved in Pantene's discussion about grey hair.
17
Creators
1M
Audience
730K
Reach
55.4K
Engagement
10.5%
Reach Rate
2.5%
Engagement Rate
19.2%
Impact Rate

Strategy

Creative strategies that are guaranteed to achieve business goals
Insights-based creative strategies, which combine influencer marketing with paid media distribution to produce campaigns that are fully-optimised to achieve specific business goals and a guaranteed return on investment.
Don't take it from us; take it from our awards.
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Insights

Campaigns powered by advanced analysis
Our advanced campaign analysis scrutinises every campaign metric available, providing you with a deep understanding of the psychological needs, desires, and drivers of creators, their audience, and your brand portfolio and allowing us to power our creator recommendations, and measure the impact of our campaigns.

Technology

Combining insights and intelligence to demonstrate ROI
Influencer’s end-to-end influencer marketing platform, Waves, is an end-to-end campaign management platform that provides brands and agencies with a clear understanding of their ROI through real-time campaign insights, dynamic creator tracking, approval functionality, Including data transparency and proof of success.
Are you ready to make
Waves?
Are you ready to make
Waves?