Noticias, artículos e ideas del equipo de Influencer

Influencer marketing has grown up, and agency Influencer is making sure its measurement does too. The agency is championing change in its partnership with ThisThat, setting a new standard and challenging industry-wide measurement concerns head-on.

El compromiso de mejorar el desempeño ambiental y social no es algo que se logre con una solución a corto plazo. Al convertirse en una corporación B certificada, la agencia de marketing de influencers Influencer se toma en serio los cambios a largo plazo y espera liderar la industria con el ejemplo...

Via “Amplify,” brands of all sizes can now execute influencer marketing campaigns with guaranteed reach, efficiency and results.

The greatest marketing comes from those that you know. When you’re looking for your next purchase, friends and family that you trust, telling you about something they love, will always be more convincing than an impersonal ad.

The way in which we search for and buy products has changed vastly since the internet’s inception. No longer faced with the intimidating task of trawling through shop rails, counters or baskets, products are now accessible in a few clicks, scrolls and taps...

As influencer marketing matures, it has moved from being perceived as an experimental marketing activation to being an established part of brands’ long term marketing strategies. Now, it is settling into its new stage of maturity as a marketing solution that drives customer engagement at every point in the marketing funnel. With this new level of maturity comes new perceived challenges, namely measurement. 

The role of women in the media landscape has changed immensely over the past few years. Influencer marketing, having barely existed 10 ...

Last week, as part of the Cannes Lions Festival of Creativity, the Influencer EMEA and North America teams headed to the Influencer Villa...

La aparición del aguacate sobre pan tostado en un menú de Nueva York no sorprende a nadie. El plato que ahora es básico tiene su fama y familiaridad...

The Cannes Lions International Festival of Creativity - better known as Cannes Lions - has been a staple of the advertising calendar for...

In an age where close to 1% of the world's population consider themselves to be a creator...

E-Commerce and the creator economy are increasingly woven into the algorithms of digital platforms. A study by Accenture predicts that...

As part of an ongoing global growth strategy that has seen a number of senior regional hires, Influencer, a data-led, global influencer...

We’re so proud to announce that Influencer’s co-founders Ben Jeffries and Caspar Lee have been chosen as finalists for the EY ...

The changing climate is something that increasingly affects all countries and, subsequently, all industries and businesses...

In a move that signals Influencer’s continued dedication to accelerate growth, Jenny Penich has been appointed SVP Commercial...