TIKTOK
Creator Guide
Last year, TikTok became the most popular site on the planet, further cementing the video-sharing platform’s position as a global phenomenon.
In this report, we investigate how both brands and creators can utilise TikTok to build meaningful relationships with their target audience; we explore the success of the platform and look at why brands should take advantage of capabilities including social commerce and live shopping; and we take a deep-dive into why it’s imperative for creators to remain true to their audience when collaborating with brands in order to drive success, with special focus on the platform’s ‘For You Page’.
In this report, we investigate how both brands and creators can utilise TikTok to build meaningful relationships with their target audience; we explore the success of the platform and look at why brands should take advantage of capabilities including social commerce and live shopping; and we take a deep-dive into why it’s imperative for creators to remain true to their audience when collaborating with brands in order to drive success, with special focus on the platform’s ‘For You Page’.
