news, articles and insights from the influencer team

The greatest marketing comes from those that you know. When you’re looking for your next purchase, friends and family that you trust, telling you about something they love, will always be more convincing than an impersonal ad.

The way in which we search for and buy products has changed vastly since the internet’s inception. No longer faced with the intimidating task of trawling through shop rails, counters or baskets, products are now accessible in a few clicks, scrolls and taps...

As influencer marketing matures, it has moved from being perceived as an experimental marketing activation to being an established part of brands’ long term marketing strategies. Now, it is settling into its new stage of maturity as a marketing solution that drives customer engagement at every point in the marketing funnel. With this new level of maturity comes new perceived challenges, namely measurement. 

The role of women in the media landscape has changed immensely over the past few years. Influencer marketing, having barely existed 10 ...

Last week, as part of the Cannes Lions Festival of Creativity, the Influencer EMEA and North America teams headed to the Influencer Villa...

The Cannes Lions International Festival of Creativity - better known as Cannes Lions - has been a staple of the advertising calendar for...

The appearance of avocado on toast on a menu in New York is a surprise to no one. The now-staple dish traces its fame and familiarity...

In an age where close to 1% of the world's population consider themselves to be a creator...

E-Commerce and the creator economy are increasingly woven into the algorithms of digital platforms. A study by Accenture predicts that...