True Human Influence™: leveling up influencer marketing measurement
The greatest marketing comes from those that you know. When you’re looking for your next purchase, friends and family that you trust, telling you about something they love, will always be more convincing than an impersonal ad.
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Engagement to Ecommerce: The Evolution of Creator content on TikTok
The way in which we search for and buy products has changed vastly since the internet’s inception. No longer faced with the intimidating task of trawling through shop rails, counters or baskets, products are now accessible in a few clicks, scrolls and taps...
Beyond likes and impressions: How measurement is unlocking the power of influencer marketing
As influencer marketing matures, it has moved from being perceived as an experimental marketing activation to being an established part of brands’ long term marketing strategies. Now, it is settling into its new stage of maturity as a marketing solution that drives customer engagement at every point in the marketing funnel. With this new level of maturity comes new perceived challenges, namely measurement.
How influencer marketing has stolen the Lion’s share of the spotlight at Cannes
The Cannes Lions International Festival of Creativity - better known as Cannes Lions - has been a staple of the advertising calendar for...
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The Social Feast: How creators are revolutionizing the food industry
The appearance of avocado on toast on a menu in New York is a surprise to no one. The now-staple dish traces its fame and familiarity...