news, articles, and insights from the influencer team
Blog
True Human Influence™: leveling up influencer marketing measurement
The greatest marketing comes from those that you know. When you’re looking for your next purchase, friends and family that you trust, telling you about something they love, will always be more convincing than an impersonal ad.
In the News
Engagement to Ecommerce: The Evolution of Creator content on TikTok
The way in which we search for and buy products has changed vastly since the internet’s inception. No longer faced with the intimidating task of trawling through shop rails, counters or baskets, products are now accessible in a few clicks, scrolls and taps...
In the News
The Social Feast: How creators are revolutionizing the food industry
The appearance of avocado on toast on a menu in New York is a surprise to no one. The now-staple dish traces its fame and familiarity...
In the News
Influencer announces strategic tech hires in further global expansion
As part of an ongoing global growth strategy that has seen a number of senior regional hires, Influencer, a data-led, global influencer...
In the News
Influencer co-founders Ben Jeffries and Caspar Lee named EY Entrepreneur of the Year Finalists
We’re so proud to announce that Influencer’s co-founders Ben Jeffries and Caspar Lee have been chosen as finalists for the EY ...
In the News
Influencer appoints VICE Media's former SVP Commercial Jenny Penich to drive client acquisition and revenue growth across North America
In a move that signals Influencer’s continued dedication to accelerate growth, Jenny Penich has been appointed SVP Commercial...
In the News
Influencer is committed to championing adaptability and growth in the evolving influencer marketing space, with its latest senior hire
Global influencer marketing business, Influencer has announced the appointment of Michael Pekhazis as Vice President of Client Services...
In the News
Influencer cements dedication to integrating influencer marketing into the marketing mix, with new senior appointment
Global influencer marketing business, Influencer has today announced the appointment of digital media veteran Luke Barnes as President...
In the News
Influencer.com revolutionises the way creators and brands collaborate, launching a new app that empowers creators to save time and brands to activate faster
Influencer.com has today announced the launch of a groundbreaking new app, Waves for Creators, set to break the mould in the way creators...