Influencer marks its commitment to making the influencer marketing industry more sustainable

Luke Barnes
Luke Barnes
September 28, 2023
Commitment to improving environmental and social performance isn’t something achieved by a short-term fix. In becoming a certified B Corporation, influencer marketing agency Influencer is taking long-term change seriously and hoping to lead the industry by example...

Commitment to improving environmental and social performance isn’t something achieved by a short-term fix. In becoming a certified B Corporation, influencer marketing agency Influencer is taking long-term change seriously and hoping to lead the industry by example. 

82% of marketers now have a dedicated budget for influencer marketing, and with this industry maturity, Influencer is bolstering its goal to make every facet of the influencer marketing industry more transparent. Influencer’s B Corp commitment exemplifies the company’s focuses: to influence with purpose, by continuously maintaining accountability and encouraging industry-wide transparency, leading the way by building a new type of media culture. The certification further marks a commitment to long-term change, higher standards and the continuation of Influencer’s journey in holding itself and the wider industry accountable. Guided by this independent framework, Influencer will set ambitious and achievable targets to continue to improve its performance, focusing on three key areas: people, planet and profit.

Already, Influencer’s efforts to achieve B Corp have meant its investment in energy sources that are 100% renewable, as well as a commitment to offsetting carbon emissions as the business expands globally over the next 12 months. It has also implemented policies for Period & Menopause, Parenthood, Pregnancy Loss, Inclusive Sick & Flexible Bank Holiday, and created a focus on inclusive hiring practices and increasing female seniority in leadership. 

The agency has ambitions to empower the wider industry to follow in its footsteps, hoping to create a ripple effect by simultaneously working with more purpose-driven organisations and creators with societal and environmental causes at the heart. Ben Jeffries, CEO and Co-founder, Influencer says, “we strive to meet higher standards by implementing positive changes for our communities, clients, employees and the environment. We hope that we inspire others in the influencer marketing industry to join us.”

This commitment to environmental and social impact is on-going, as the agency consciously continues to improve across its focuses of people, planet and profit. It also aligns with Influencer’s wider move to increase the measurement capabilities of influencer marketing and lead the way through building a new type of media culture. This means ensuring brands can not only understand, but quantify the impact of their campaigns. 

As for the future, you can follow Influencer’s progress with their Annual Impact Report, charting their achievements as well as what’s coming next. On this topic, Influencer’s VP of People Carly Ash said: “Within our areas of focus, we want to be consciously ensuring the work we do has impact with organisations who have societal and environmental causes, that our people are happy and that Influencer continues working on ensuring we are a diverse, equitable team who feel a true sense of belonging at work. Finally we are committed to reducing our carbon emissions as we continue to grow around the globe. The certification marks a milestone for both Influencer and influencer marketing, as the agency joins a global community of purpose driven businesses that inspire the world to constantly be better.”

more resources

From Awareness to Action
Reports

From Awareness to Action

Ben Jeffries
Ben Jeffries
October 17, 2023
Influencer agency adopts brand lift metrics across campaigns to address measurement challenges
Blog

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

Influencer marketing has grown up, and agency Influencer is making sure its measurement does too. The agency is championing change in its partnership with ThisThat, setting a new standard and challenging industry-wide measurement concerns head-on.
Luke Barnes
Luke Barnes
October 3, 2023
Influencer launches new influencer marketing solution guaranteeing results and ensuring brands can maximize their budgets at the same time
Blog

Influencer launches new influencer marketing solution guaranteeing results and ensuring brands can maximize their budgets at the same time

Via “Amplify,” brands of all sizes can now execute influencer marketing campaigns with guaranteed reach, efficiency and results.
Luke Barnes
Luke Barnes
September 27, 2023

ready to make waves?

Influencer marks its commitment to making the influencer marketing industry more sustainable

Download your report here

If you indicate below that you are happy for us to do so, we may use the personal data contained on this form in order to conduct analysis and measurement regarding engagement with this report, and to reach out to you with marketing communications on subjects we think you may be interested. Please let us know your preferences:

For more information on Influencer’s processing of personal data, please refer to our privacy policy https://www.influencer.com/privacy. For more information on TikTok’s processing of personal data, please refer to its privacy policy https://www.tiktok.com/legal/page/eea/privacy-policy/en. You may withdraw your consent at any time by emailing: support@influencer.com

Thank you! CLick below to download YOUR Report
Oops! Something went wrong while submitting the form.