Via “Amplify,” brands of all sizes can now execute influencer marketing campaigns with guaranteed reach, efficiency and results.
Investment in influencer marketing is growing at a faster rate than traditional ad spending, according to a recent report by Insider Intelligence, further demonstrating just how many brands globally are tapping into influencer marketing as a core portion of their marketing budgets. Estimates suggest that the industry is now valued at $21.1B—compared to $16.4B in 2022; an increase of 78%, year-over-year.
Yet, nuance in the technicalities, specialisms and legalities of influencer marketing demand expert attention and the increasing complexity and evolution of the creator economy have resulted in increased costs and greater barriers to entry for effective influencer marketing.
A direct response to this challenge lies in the solution provided by influencer marketing agency, Influencer, in the form of its latest offering: Influencer Amplify. Amplify aims to remove barriers to entry by offering campaigns that are simple to execute and effective to deliver. Utilising a white glove delivery service, the Influencer team handles what have traditionally been time-consuming aspects related to launching a campaign—such as creator selection, contracts and creative development—so that clients need only provide a basic brief, whilst passing those efficiencies back on to the client by guaranteeing cost-effective results.
Marketers are continually increasing influencer marketing spend, with this predicted to rise around 3.5 times faster in 2023 than social ad spending. Brands are investing in their marketing and understandably, want to get the most out of their marketing budgets. With Amplify, Influencer is pushing the parameters of influencer marketing further. Levelling-up brand expectations, Influencer is guaranteeing KPIs (such as impressions or views) and results with each client spend.
Ben Jeffries, Influencer CEO and Co-Founder notes, “Amplify seeks to fill a void of guaranteed results: To make something which we already know is impactful, measurable as well—and creating confidence at the same time.”
Influencer marketing is an industry hinged on relevancy, where the ability to jump on a trend or collaboration can set competitors miles apart. Amplify offers a unique solution in which brands are able to pivot and react quickly and directly with campaigns organised through Influencer’s dynamic service.
With budgets becoming tighter and mounting pressure around campaign ROI, marketers are facing growing economic concerns, as well as the pressure of delivery against KPIs. As an offering, Amplify follows the resultant changes in client demands, as well as wider industry trends over the past twelve months.
“Our hope is that by offering a solution built on efficiency, we can work in tandem with our clients to produce tight turnaround and even last-minute campaigns, with rapid deployment in as little as two weeks, allowing them to jump on trends or seize a moment quicker than before possible” Jeffries said.