news, articles and insights from the influencer team
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In the News
Influencer.com Joins TikTok Marketing Partners to Give Advertisers Access to their Creator Marketing API
New integration gives Influencer.com’s advertisers and agency clients more seamless first-party data on TikTok, empowering more effective...
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Resources for Brands
The Power of Influence
Influencer marketing looks set to level up in quality and scale in 2022
Blog
Black Friday: The importance of influencer marketing and Facebook
Black Friday has become one of the most important e-commerce dates of the year...
In the News
Web Summit: Why raw content will win influencer marketing in 2022
At Web Summit 2021, Influencer co-founders Ben Jeffries and Caspar Lee discussed how the pandemic has leveled the playing field...
In the News
Influencer appoints John-Paul James as Vice President of Business Development
Influencer.com is proud to announced the appointment of John-Paul James as its new Vice President of Business Development. Reporting to...
Resources for Brands
Influencer marketing and the recovery of the domestic tourism industry
We all know the international tourism industry has taken a huge hit since the pandemic started...
Resources for Brands
Let the creative do the talking: why creativity is just as important as data in paid media campaigns
Influencer marketing has always been driven by data. As a campaign manager here at Influencer, our day-to-day decisions and strategies...
Blog
Influencer's Public Diversity And Inclusion Pledge
At Influencer we are working on better supporting our affinity networks (LGBTQ+, BAME, Women, Disability, Neurodiversity, Socio-Economic...
Resources for Brands
How Creators Can Take Your Brand To New Markets
It has recently been confirmed that global online retail sales have increased from 16% to 19% in 2020, and this is only set to continue...
